On the Mark
A mega retailer’s new approach in the Loop
Suddenly it’s everywhere: The red bull’s-eye that triggers our fondest memories of bulk paper towels and chic-and-cheap Missoni is creeping into our downtown consciousness. It’s on the sides of bus stands, it decorates trolleys and now it’s glowing in one of the most famous windows on State Street.
Chicago’s CityTarget--the chain’s first attempt at a smaller-format store aimed at urban dwellers--opened in the onetime Carson Pirie Scott building on Wednesday, and a celebration on Sunday promises all sorts of customer-friendly fanfare.
Forget parking wars; this is a Target you walk to, though it’s not as short on square feet as we expected. The two-story space still sprawls, albeit among the original ornate columns and big windows of its landmark location.
The basics are there--grocery, pharmacy, electronics and more--plus some unexpected perks, like a Pret A Manger gourmet food shop in place of the usual pizza window.
We’re already marking our calendars for December 1, the day (we’re betting the only day) the store will stock the Neiman Marcus and CFDA holiday collaboration announced by Target earlier this month. The gifts, designed by the likes of Rodarte, Marchesa, Jason Wu and many others, are being kept secret until an unveiling on October 16.
Start prepping your sleds now for that haul, city dwellers.
CityTarget, 1 S. State St.; 312-279-2133 or target.com