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LollaShop
Hats by Goorin Bros. will be featured at LollaShop.

No matter how much younger the Lollapalooza crowd seems to get every August, we’re always hooked the moment we see the music lineup--then it’s off to find that concert-chic wardrobe yet again.

This year there’s a new place to track down festival gear: The first ever off-site LollaShop, a downtown pop-up selling official merchandise augmented with goods from outside designers and festival sponsors, opens tomorrow at 11 a.m. and continues through Monday, August 6.

There you can buy the official Lollapalooza T-shirt by Gap and much more: Sony, Baggu, Goorin Bros., Rad and Refined, JammyPack and Threadless are among the vendors showcasing their goods in the shop, where an adjoining rock lounge and performance space are offering a preview of the Thompson Hotel, slated to open in Chicago in 2013.

During the actual festival dates, there will be poster and T-shirt signings with festival artists three times daily, plus yoga classes, listening parties and performances. Fans who missed out on passes to the sold-out festival can enter LollaLottery drawings taking place at the shop tomorrow, July 30 and August 2 at 7 p.m. (Sign-ups start at 5 p.m.; you must be present to win.)

A pre-fest shopping spree? Sounds like a grown-up way to get into the Lolla spirit.

LollaShop, 332 S. Michigan Ave.; do312.com/lollashop

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