A Chicago company embraces the rainbow
When we recently found ourselves at a ladies' lunch at which no fewer than three guests were wearing pink pants, we realized it's true: Bold color isn't just for our top halves this season.
Chicago-based M2F Brand Denims makes jeans in every hue of the rainbow, and the line will be showcased during a trunk show tomorrow at the Bucktown boutique The Edit. (In honor of the store's launch of its new e-commerce website, on Monday its name will become Edith Hart, an homage to the owner's grandmother.)
M2F's jeans don?t feel like your traditional pair: Lightweight and buttery soft, they?re made using eco-friendly technology that doesn't pollute the water, and the yarn is certified chemical-free. (Jeans are $128 and shorts are $85.)
Inspired by M2F's crayon-box palette, The Edit/Edith Hart will be serving spiked pink lemonade and cotton candy tomorrow from 11 a.m. to 6 p.m. From 3 to 5 p.m., stylists from Salon Blonde will be on hand to create summer braids for shoppers.
A carnival for fashion followers? We?re there.
The Edit (soon to be Edith Hart), 1917 N. Damen Ave.; 773-252-3350 or shoptheedit.com