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Live Grit
This could be you come August 24.

You have a friend who does triathlons. You?ve seen her swimming laps near Ohio Street Beach. In a wet suit. At dawn.

But not every wannabe triathlete has to be so intense about it.

Live Grit, a new triathlon store in the West Loop, aims to help beginners set realistic goals--and even offers up goods for those not planning to embark upon a 70.3-mile workout.

The store stocks everything from swim goggles to bike helmets. There?s even the Castelli Rosso Corsa cycling bra ($60), with just the right amount of support and breathability for pedaling up and down the lakefront.

And beyond the gear, Live Grit is creating a community of everyday athletes. It hosts group runs, swims and rides every week--plus clinics that will teach you how to fix a flat bike tire or how to eat before a race. For laid-back athletes, there are often cocktail parties on Saturday afternoons.??

If you?ve never done a triathlon and want to see what it?s all about, sign up for the shop?s free Tri It for Fun training program (email

Hey, you have almost a whole month to get into shape. ??

Live Grit, 1010 W. Monroe St.; 312-436-2400 or

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