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Who’s more sexually liberated: North Dakotans or New Yorkers? (It’s not what you might think.) Why do women with polarizing looks get more date requests than women with conventionally good looks? (Hint: They’re more memorable.) What’s a black man least likely to mention online? (Anything about Belle & Sebastian.) 

These are just some of the facts in Christian Rudder’s fascinating new book, Dataclysm: Who We Are When We Think No One’s Looking.

Rudder is the cofounder of OkCupid, and over the years he has studied the site’s data at length. He knows, for instance, what age-group you’re most attracted to. (For women, it’s within a few years of their own age; for men, it’s pretty consistently 22-year-olds.) But he also knows how long it took you to compose that “Hey, you’re cute” message and if you’re more likely to meet your soul mate in a gym or a Walmart. (Southern California = gym. Texas = Walmart.)

In Dataclysm, he culls such info not only from the annals of OkCupid but also from the databases of Facebook, Twitter, Craigslist and Google. And as a result, his findings offer a juicy glimpse into the collective online subconscious.

Read it if you’re trying to game the dating scene--or if you’re just looking for good cocktail-party chatter.

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