10 Iconic Brand Collabs That Totally Should Have Been

Pull aside any New York Fashion Week attendee and they’ll be more than willing to discuss the latest, must-have baguette bag. No, we’re not talking about Fendi’s classic shoulder bag silhouette—we’re talking about Panera. Seriously. In honor of its new toasted baguette sandwich menu, Panera designed a green shoulder bag with a removable gold chain strap that is the perfect size for stowing a baguette sammie should you find yourself suddenly getting hangry on the go. The bag (which sold out in just nine hours) is shockingly chic and can’t help but make us think what a brilliant opportunity this would have been for a brand like Fendi to partner with Panera for even more style points. In that spirit, here are ten more brand collabs we wish we could shop for double the fun.

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Dasha Burobina

1. Bala by Cartier

Two bangles we never want to take off are Bala’s weighted arm cuffs and Cartier’s iconic LOVE bracelet—so why not combine them? Get ready for the chicest workout of your life.

Dasha Burobina

2. Krispy Kreme’s Hot & Fresh Glazed Donut Nail Polish by OPI

The best way to get Hailey Bieber’s glazed donut nail look? With a nail polish from the reigning champion of glazed sugar itself, Krispy Kreme. Even better, each bottle comes with a 3-pack of delicious donuts to snack on post mani.

Dasha Burobina

3. Our Place x Benjamin Moore

Take the guesswork out of trying to match your favorite frying pan to your kitchen decor by picking up a combo two-pack containing one Always Pan and enough cans of paint to refresh your kitchen walls in the exact same shade.

Dasha Burobina

4. Revitalift-Off Delta x L’Oréal Skincare Kits

Show your red eye flight who’s boss with this goodie bag filled with L’Oréal’s best Revitalift skincare essentials, complimentary for all Delta One members regardless of how long your flight may be.

Dasha Burobina

5. Spotify x Hertz Ultimate Road Trip Playlist

Pick up your rental car and press play to experience the ultimate road trip playlist, specially curated based on your pick-up location, drop-off point and any cool destinations in between.

Dasha Burobina

6. Coach’s Secret Snack Pouch by Ziploc

These sleek Ziploc baggies come with a peel-and-stick side panel to easily secure to the inside of any Coach purse, creating a bonus snack compartment that doubles as a trash bag. May you never go hungry while waiting for [insert literally any tedious event] again.

Dasha Burobina

7. “Don’t Worry Darling,” It’s Hidden Valley Vinaigrette

No need to lay in front of a car in protest when you’ve got Hidden Valley’s special vinaigrette dressing, now in a ‘60s Palm Springs-inspired bottle you’re sure to love just as soon as you remember exactly how it ended up in your refrigerator…

Dasha Burobina

8. Charlotte Tilbury x Parachute

Be sure to add the dusty rose sheet set—which includes a mini lipstick, lip liner and blush—in Charlotte Tilbury’s signature Pillow Talk pink ASAP, before it sells out, so you can embrace the universally-flattering shade even after you’ve washed off your makeup.

Dasha Burobina

9. House of the Dragon Campari

Pick up a bottle of limited-edition House of the Dragon Campari, complete with a custom Princess Rhaenyra Targaryen label, to add your bar cart at home for the ultimate negroni sbagliato.

Dasha Burobina

10. Christian Lacroix LaCroix

If LaCroix’s usual barely-there flavors haven’t really done it for you, perhaps you’ll enjoy the stronger flavor of these Christian Lacroix LaCroixs instead? Each seltzer comes in a custom designed can that’s every bit as bold and bubbly as the seltzer inside.

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Abby Hepworth


Abby Hepworth is an RRCA-certified running coach who has worked in fashion for over 10 years. Want to know what shoes are in this season? She's got you. Need recommendations on...
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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.