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If you’ve ever worried that your tampons just aren’t cool enough, we’ve got good news.

Lola is a new lady product made from 100 percent natural cotton (free of irritants like polyester or rayon) that comes in decidedly cool and minimalist packaging. Read: You won’t be embarrassed when one falls out of your purse and into your salad. 

Like most cool things, you have to buy them via a subscription service. You customize your box with varying sizes, then it’s delivered monthly to your door.

And like most beautiful things, they don’t come cheap. At $10 for 18 tampons, they’re about twice the price of the usual drugstore brand.

But, hey, can you really put a price on an Instagrammable tampon?

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