We Compared Tatcha's Beloved Silk Canvas Primer with a $10 Alternative

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Beauty mavens can’t get enough of Tatcha’s Silk Canvas Protective Primer…but it costs $54. So, is there anything else on the market that costs less and can do what it does? Let’s find out.

PureWow just released a brand-new episode of What the Dupe, “a show where we find, test and tell you about our favorite beauty dupes.” In the latest installment, Matthew compared the beloved Tatcha Silk Canvas Protective Primer ($54) with a much cheaper option: e.l.f. Cosmetics Poreless Putty Primer ($10).

In the episode (see above), Matthew explained that customers shouldn’t be fooled by appearances. “Now at first glance, you’re going to say, ‘Hmm, Matthew. The Tatcha primer is bigger,’” he said. “It looks bigger—it is not. There is more product in the e.l.f Putty Primer than the Tatcha primer.”

He went on to explain why Tatcha’s primer has become so popular, adding, “People love the Tatcha primer because of its blurring effects that it has because it blurs pores and brings everything together and evens out your skin before applying your makeup.”

So, does the e.l.f. Cosmetics Poreless Putty Primer live up to expectations? Watch the episode to find out and keep scrolling for details on both products.

Greta Heggeness

Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.