beauty

Nicole Kidman's Favorite Hair-Thickening Serum Is Under $50—Here Are All of Vegamour's Can't-Miss Deals

Make your hair goals a reality

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

We all have hair goals. If yours relates to red carpet-worthy locks à la Nicole Kidman, then you should know about the Vegamour Anniversary Sale happening right now. The legendary Hollywood actress swears by the haircare brand's hero products (including the GRO hair serum and GRO revitalizing scalp massager). "I believe that the results speak for themselves," she says in her review. Needless to say, there's a high chance she's shopping this sale right now, and if you want hair like hers, you'll want to jump on these discounts. Not only can you take 25 percent off items sitewide, you can also score 30 percent off new subscriptions of your favorites until September 5, all with coupon code CELEBRATE7.

Unlock some of the lowest prices we've seen on products like the GRO biotin gummies that made our hair grow *three* inches in eight weeks. We're not kidding—just read our review. They're on sale for as low as $27 (was $36) right now, along with several PureWow editor picks from the brand's newest HYDR-8 collection that breathed new life into our dry, damaged hair.

Let's just say your celebrity hair goals are just a checkout away, and these seven Vegamour products can help get you there.

3 Editors Tried the Vegamour HYDRA-8 Collection for a Month. Here's Their Honest Review of the Line


1. Vegamour GRO Hair Serum

So you want long and luscious movie star locks? They may be within reach with this lightweight serum. It’s formulated with vegan phytoactives meant to soothe your scalp and revitalize your roots to make hair look fuller and thicker, so it's a must-have for anyone experiencing hair thinning or simply hoping for a fuller ‘do. Whatever the case is, buyers say this stuff is the real deal. One honestly shares, "I experienced major hair loss when I was 15…The hair never really grew back…[so] this stuff is a miracle for me. It’s not greasy, not irritating, doesn’t have a smell and absorbs quickly." And while she was primarily focused on restoring her hair density, she says it also helped her hair grow faster. Other reviewers share her sentiments, calling the serum “life-changing.” High praise, indeed.

2. Vegamour GRO+ Advanced Replenishing Shampoo and Conditioner Kit

Boasting broad spectrum cannabidiol (CBD), this Advanced Replenishing shampoo and conditioner set is supposed to chill out your stressed strands by nourishing and soothing down to the follicles. Meanwhile, Karamatin, which is a vegan alternative to keratin and silicone, is meant to work on replenishing strands from the inside out so they shine for days. Got colored hair? No worries, this duo is not only color-safe, but it's also formulated without sulfates (a cleansing agent that strips locks of much-needed moisture). So, if you have a keratin treatment coming up, you may want to grab these products instead because the brand claims that they're more effective at "filling in the tiny pits and weakened points in a damaged strand."

3. Vegamour GRO Dry Shampoo

A dry shampoo is a busy girl's best friend when she doesn’t have time for a hair-wash. This lightweight formula features rice starch, mung bean, red clover and kaolin clay, all of which are meant to work together to absorb excess oils, perspiration and odors, so your hair looks (and smells) as fresh as ever. Oh, and reviewers add that it provides mega volume in the process. On top of that, the red clover ingredient may tackle other issues like hair thinning and hair loss, so it's not your basic dry shampoo. Most importantly, one buyer shares, "It doesn't leave any white, powdery residue behind."

4. Vegamour GRO Lash Serum

Sky-high lashes, here we come! This serum has helped hundreds of buyers get falsie-looking lashes in just five weeks. And apparently, all you have to do is apply it to your upper and lower lash lines (at the root) twice a day for two months and then once a day until the bottle is gone. According to the brand, though, you may see results in as soon as 30 days. Like the brand's dry shampoo, the rock star ingredients include red clover as well as mung bean, which is supposed to help strengthen the hair follicles to prevent shedding while making them look fuller. “I’ve been using the lash growth serum for a month now. My lashes are longer and they are curling up at the tips! I’m so impressed with this product,” says one happy customer.

5. Vegamour GRO Revitalizing Scalp Massager

Healthy hair starts with the scalp, and this handy silicone tool is all about stimulating the area in order to help improve overall scalp and hair health. Designed with soft, cone-like bristles and an easy-grip handle, it works to provide an invigorating scalp massage for those with all hair types. Plus, it can be used wet or dry, and it’s the perfect tool to help work in your go-to Vegamour products, from serum to shampoo. Like many buyers, your only regret may be that you didn't buy it sooner.

6. Vegamour GRO Brow Serum

This Vegamour brow serum promises visible results (which is to say fuller, lusher arches) in as little as 30 days, so you can get your brows ready in time for all your upcoming events. But does it really get the job done? Thanks to an exclusive formula containing follicle-supporting zinc and biotin, it has been a success for many. Just hear this happy buyer out: "I've been suffering from balding eyebrows for at least four years now. It's [been] two months [and] I'm still on my first container, and there is no mistaking my eyebrows are fuller. [Plus,] they have more shape because the hair is growing back in!" Say no more. We'll take two, please.

7. Vegamour GRO Scalp Detoxifying Serum

Whether you're dealing with product build-up or itchiness, this serum can help with your concerns. Why? It’s packed with phytoactives, vegan proteins and minerals that should soothe and nourish your scalp back to a healthier, “detoxified” state. In fact, up to 58 percent of testers said it reduced scalp build-up in just 15 days. And when we say build-up, we're talking dandruff, flakes and oil, so you can finally go longer in between washing. "I used this ONE TIME, and I have no dandruff, and my hair is the least oily it’s been since 2015," one buyer raves. What more do you need to know?

We Scoured the Internet and Found 20 Scalp Serums Worth Adding to Your Haircare Routine

Want more beauty tips sent right to your inbox? Subscribe here.


Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...
read full bio

Olivia Dubyak

Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.