Ulta’s 21 Days of Beauty Sale Is Here—Here’s What to Buy

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Twice a year, Ulta puts on the most epic beauty sale that spans a whole 21 days and sees deals as high as 50 percent off. Last fall, we literally couldn’t contain ourselves and pretty much bought out the entire store. This spring? We’re going in with a Marie Kondo mindset. And by that we mean we’re only buying products that spark intense joy. So yeah, it will be the same free-for-all, because mass amounts of beauty products bring us joy.

You, too? We knew we liked you. Here’s the scoop. The sale runs through Saturday, April 6, with new deals launching each day. You can expect 50 percent off of cult brands like Tarte, Anastasia Beverly Hills and Mario Badescu, so make note of everything you’ve been eyeing—and don’t hold back. Need some inspo? Here’s what we’ve been waiting to buy all winter.

This Is the Only Face Serum That Makes Me Look Better Overnight


Flesh Fleshpot Eye & Cheek Gloss

And it's multi-use.

Buy It ($20)

tarte mascara

Tarte Lights, Camera, Lashes 4-in-1 Mascara

This fan-favorite mascara is whopping 52 percent off.

brow wiz

Anastasia Beverly Hills Brow Wiz

Our brows just wouldn't be the same without it, so we're buying double.

mario badescu

Mario Badescu Drying Lotion

Any time we have a few pimples, this pink clay-based lotion makes them disappear in literal hours.

tarte shape tape

Tarte Double Duty Beauty Shape Tape Contour Concealer

This concealer is the only thing that hides dark circles and doesn't crease midday. Grabbing all the reinforcements so we're never without it.


Mac Prep + Prime Fix+ / Boom, Boom, Bloom

You just can't put a price on makeup that stays put for 12 hours.

Buy It ($28)