Fresh out of college and after decades of straightening her hair, Tyla-Lauren Gilmore decided to reclaim her roots and go natural in 2015, documenting her transition on Instagram and Youtube along the way. What began as a personal journey quickly transformed into a social movement—and a full-time job—thanks to her authentic posts encouraging women to feel proud of their bodies, their hair and whatever else sets them apart.
Since embracing her curls, Tyla-Lauren has gained next-level confidence and now works to coach other beauty gurus to do the same. “I want to help women embrace their natural self and show them how to look their best for less,” she says. “That’s what inspires me to create content every day.”