beauty

We Tried and Loved the Tarte Shape Tape Concealer—and the *Radiant* Version Is Now on Sale

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

If you wear makeup (or enjoy watching people apply cosmetics on social media), you’ve probably heard of the Tarte Shape Tape Concealer ($31). The brand has also come out with a new version of the cult-favorite product, the Shape Tape Radiant Concealer, which you can now find on sale at QVC (complete with sponge) for 17 percent off, bringing that price down from $31 to $26. Unlike the OG, this one offers medium coverage and is featherlight, showing off your skin while hydrating it with ingredients like hyaluronic acid and niacinamide. But are the products actually worth the hype?

On latest episode of PureWow’s YouTube series Testing TikTok, creator Kate Kesselman put the original best-selling product to the ultimate test.

In the episode, Kate described the hype surrounding the Tarte Shape Tape Concealer. “This has been deemed one of the best concealers on the market, with over 30,000 five-star reviews,” she said. “It’s known for its full coverage, yet lightweight feel. It’s also known to be good for dry skin because of its heavy hydration.”

Kate used two methods to determine whether the concealer is worth $31. The first involved placing small dabs of concealer in “areas that’ll help create a lifting effect.” (This technique looks more natural and uses less product.) Then, Kate used the “brush method” to apply the product in a circular motion.

So, did the Tarte Shape Tape Concealer live up to expectations? Watch the full episode to find out and keep scrolling for product details.

1. Tarte Shape Tape Concealer

  • Full coverage
  • Crease-proof
  • 30+ shades
QVC

2. Tarte Shape Tape Radiant Concealer

  • Medium coverage
  • Hydrating and crease-proof
  • 30+ shades

Greta Heggeness

Senior Editor

Greta Heggeness is a California-based editor at PureWow and has been writing about entertainment since 2015. She covers everything from awards shows to exclusive celebrity...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.