Sure, you can browse the makeup at Venice’s new Smashbox Cosmetics flagship, but this first-of-its-kind shop is really more of a training school for beauty bloggers in the Instagram Age than it is a cosmetics store. Here’s everything to know.
For one, basically every corner of this store is primed for a likable shot. In fact, the store is all about experimenting—play around with makeup (3D-print your own lipstick or build-your-own gloss); snap pictures with professional lighting (play around with morning light, magic hour and more); or try stepping in front of eye-catching backdrops. Hey, anything for the perfect ’Gram. Right?
Beyond the bells and whistles, you can also take a tutorial ($30 to $60) in whatever foundation, eye look or lip stain you want. And since we’re all about the selfie these days, you’ll also walk out with a video how-to you taped on your own phone (thanks, handy mirror-side phone holders).
If you’re ready for prime time, spring for a $90 makeover and shoot with a pro photographer. Or feel free to preview the looks before you even visit the shop with the Try-On Studio using your device’s camera.
Smashbox Venice, 1335 Abbot Kinney Blvd., Venice; 310-314-3851 or smashbox.com