6 Purple Shampoos That Are Essential for Blondes

Aside from looking good in your shower, this deep violet shampoo corrects orange and yellow tones in as little as one wash. While it’s sulfate-free and safe for daily use, we found it ever so slightly drying, so don’t skip conditioner.

What it lacks in glamour (i.e., its grandma-floral smell), it makes up for in effectiveness. A once-weekly wash is enough to keep even platinum blondes looking true to color—just wash your hands right after.

More lilac that violet, the subtle pigments in this aloe-infused shampoo refresh highlights and correct brass, without the risk of overdoing it. The coconut-derived cleansing agents remove color-damaging impurities without stripping locks.

As if the scent of gardenia flowers weren’t enough, this plant-based option touts an earth-friendly blend of rahua, morete and flaxseed oils to nourish strands while preserving your color.

Leave it to the Swedes to do blonde right. This salon-grade shampoo doesn’t just increase luster and counteract brass—it also volumizes limp strands. (Psst: It even works off-label to keep cool burgundy, violet and red shades from turning orange.)

OK, so it’s not technically shampoo, but these customizable toning drops are so genius we had to share. The concentrated pigment mixes with any shampoo, conditioner or styling product to bust brassiness and provide UV protection, and you can adjust the dose to your desired level of toning. Who needs a salon anyway?

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