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Few people in the beauty industry inspire the kind of fervor that Pat McGrath does. Every time she launches a new collection, you can bet it will sell out. Which is why we wanted to give you a heads-up: She's launching ten new shades of her iconic MatteTrance lipstick this Friday. 

From Christy, a rosy nude that instantly brightens up your complexion, to Guinevere, the crimson hue we'll be wearing through fall, each of the shades delivers a deeply satisfying color payoff. And though they are indeed matte in finish, the formula feels creamy when applying and somehow doesn't dry your lips.  

Nab them for $38 each or $95 for one of three kits (in nudes, brights or darks) this Friday, July 27th, at PatMcGrath.com and Sunday, July 29, at Sephora.com. Just in time for #NationalLipstickDay.

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