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10 New Beauty Products Under $40 That Already Have Rave Reviews

kosas the sun show bronzer

Kosas The Sun Show Bronzer
This baked bronzer's warm, natural glow adds a golden sheen to your skin—all while hydrating it with shea butter and meadowfoam oil.

summer fridays lip mask

Summer Fridays Lip Butter Balm
Everything Summer Fridays does is an instant crowd-pleaser and this vegan lip mask is no exception. Swipe it on day or night for plumper, smoother lips.

drunk elephant scalp scrub

Drunk Elephant T.L.C. Happi Scalp Scrub
Itchy scalp? Treat it with this clean scrub that combines AHA/BHA acid and exfoliating beads to dissolve dead skin cells and product buildup. Psst...It can also be used as a body scrub.

milk makeup lip mask

Milk Makeup Melatonin Overnight Lip Mask
This lip mask has only been on virtual shelves for a few weeks, but buyers give it a unanimous five stars for its silky (never sticky) feel and sleep-inducing scent.

tenoverten hand serum

Tenoverten Hand Repair Serum
Chances are, you've never washed your hands so much. This non-toxic serum restores moisture and softness, without leaving your keyboard a greasy mess.

ilia highlighter

Ilia DayLite Highlighting Powder
This pressed powder illuminates cheekbones and brow bones without talc or toxins. Turns out, a little highlight goes a long way on Zoom calls.

supergoop glow serum

Supergoop! Glowscreen SPF 40
Yes, you still need to wear SPF indoors, especially if your WFH setup is near a window. This sunscreen has a dewy, glowy finish and it protects against blue light, too.

ouai shampoo for fine hair

OUAI Shampoo for Fine Hair
Celebrity hairstylist Jen Atkin's haircare brand, OUAI, just launched a line of targeted cleansing products. This formula is a clear standout for adding extra oomph to naturally fine and flat locks.

farmacy daily greens

Farmacy Daily Greens Oil-Free Gel Moisturizer with Moringa and Papaya
Reviewers compare this oil- and silicone-free daily moisturizer to Tatcha's Water Cream, thanks to its lightweight feel that douses skin in hydration.

laneige serum

Laniege Glowy Makeup Serum
A few drops of this priming serum will lock in hydration, fend off shine and create a visibly translucent glow. Hot tip: Use it with or without makeup to reap all those benefits.

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