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10 New Beauty Products Under $40 That Already Have Rave Reviews


kosas the sun show bronzer

Kosas The Sun Show Bronzer
($34)
This baked bronzer's warm, natural glow adds a golden sheen to your skin—all while hydrating it with shea butter and meadowfoam oil.

summer fridays lip mask

Summer Fridays Lip Butter Balm
($22)
Everything Summer Fridays does is an instant crowd-pleaser and this vegan lip mask is no exception. Swipe it on day or night for plumper, smoother lips.

drunk elephant scalp scrub

Drunk Elephant T.L.C. Happi Scalp Scrub
($36)
Itchy scalp? Treat it with this clean scrub that combines AHA/BHA acid and exfoliating beads to dissolve dead skin cells and product buildup. Psst...It can also be used as a body scrub.

milk makeup lip mask

Milk Makeup Melatonin Overnight Lip Mask
($22)
This lip mask has only been on virtual shelves for a few weeks, but buyers give it a unanimous five stars for its silky (never sticky) feel and sleep-inducing scent.

tenoverten hand serum

Tenoverten Hand Repair Serum
($28)
Chances are, you've never washed your hands so much. This non-toxic serum restores moisture and softness, without leaving your keyboard a greasy mess.

ilia highlighter

Ilia DayLite Highlighting Powder
($34)
This pressed powder illuminates cheekbones and brow bones without talc or toxins. Turns out, a little highlight goes a long way on Zoom calls.

supergoop glow serum

Supergoop! Glowscreen SPF 40
($36)
Yes, you still need to wear SPF indoors, especially if your WFH setup is near a window. This sunscreen has a dewy, glowy finish and it protects against blue light, too.

ouai shampoo for fine hair

OUAI Shampoo for Fine Hair
($28)
Celebrity hairstylist Jen Atkin's haircare brand, OUAI, just launched a line of targeted cleansing products. This formula is a clear standout for adding extra oomph to naturally fine and flat locks.

farmacy daily greens

Farmacy Daily Greens Oil-Free Gel Moisturizer with Moringa and Papaya
($38)
Reviewers compare this oil- and silicone-free daily moisturizer to Tatcha's Water Cream, thanks to its lightweight feel that douses skin in hydration.

laneige serum

Laniege Glowy Makeup Serum
($32)
A few drops of this priming serum will lock in hydration, fend off shine and create a visibly translucent glow. Hot tip: Use it with or without makeup to reap all those benefits.

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