Without fail, a new season brings new trends, from fashion to home decor and, yes, even beauty. PureWow beauty editors predict that matte finishes and warm, latte-inspired hues are about to become all the rage this fall. Lucky for us, one of our favorite female-founded makeup brands, Merit, is doubling down on the seasonal shift by launching a brand new product that's ready for those autumn trends: the Solo Shadow.
As the name suggests, each of the eight shadow colors come in an individual pan with a creamy formula ready to make your eyes pop. I tried out all eight shades and have some thoughts (spoiler alert: they're a minimalist's dream). On the website, the colors are broken up into two categories, The Neutrals and The Statements, with four colors each. The shadows are formulated to be creamy, but transform into a powder-like texture when applied for a matte, lightweight splash of color.