Jewelry Designer Jennifer Fisher Just Launched Her First Fragrance in Time for Summer

When it comes to timeless jewelry that trendsetters like Rihanna, J.Lo and Zendaya love to wear—both on the red carpet and off—there's one brand they all seem to agree on and that's Jennifer Fisher. The popular jewelry designer (you may own a pair of her bestselling gold hoops) first expanded her brand beyond baubles with a home collection in collaboration with CB2 in 2020, which was a prelude to her latest project that launched today: fragrance. PureWow sat down for an exclusive chat with Fisher.

'what Was The Inspiration Behind This Fragrance?'

"I launched my first home and lifestyle collaboration with CB2 just before Covid [lockdowns were put in place]. After entering into the lifestyle world, I felt it was the right time to start formulating a scent because the two often go hand in hand. The beauty I found being home during [this time] was found looking completely into myself for inspiration instead of outside, which is where I normally look for inspiration when designing my jewelry," Fisher tells PureWow.

'how Would You Describe The Fragrance?'

'"My Scent' is fun and sensual. My hope is that it gives whoever is wearing it a feeling of sensuality, strength, and playfulness," says Fisher. Using a blend of pure essential oils, it's best described as a warm, musky scent with hints of vanilla and sandalwood that give it a familiarity and sensuality that's synonymous with Jennifer and her brand. "My Scent is universal. Just like my jewelry, it's made to work with everything and everyone," she tells us.

The fragrance comes in a sleek 10 ml glass rollerball that was intentionally designed to be used on the go and is available on the brand's site as of this morning.

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Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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