OK, real talk: Who actually has time for the 15-step Korean skin-care routines that reportedly give you a flawless face? Answer: not us. Luckily, the brilliant women of Korea have also given us a shortcut to creating the perfect makeup canvas. Jamsu, which roughly translates to “diving” or “submerging,” involves dunking your face in water to seal your foundation before moving on to your eyes, lips and cheeks. It may sound crazy, but trust us on this one.
Step 1: Apply your foundation as you normally would.
Step 2: Cover your face in a finishing powder or baby powder. Seriously, keep applying until you start to look like the ghost of Marie Antoinette.
Step 3: Tie your hair back and dive right in. Into a bowl of cool water, that is. Keep your face submerged for 15 to 30 seconds.
Step 4: Pat your face dry. Time to go conquer the day putting your best face forward.
Additional Reporting by Abby Hepworth