When the ILIA Friend's & Family sale comes around, we don't waste any time—aside from Black Friday, this is the brand's biggest sale of the year. You'll receive 20 percent off orders of $75 or more with coupon code THEBIGONE. Trust us, $75 won't be hard to reach if you're adding a couple products to your cart, like the Super Serum Skin Tint ($48) and the Limitless Lash Mascara ($28). The sale goes from now through Sunday, June 18, so get your shoppin' on.
Get Excited: The Long-Awaited ILIA Friends & Family Event Is Here
20 Percent Off? Let's Shop!
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Clean beauty lovers everywhere, including celebs like Jenna Ortega, Billie Eilish, Kate Hudson and Olivia Wilde opt for ILIA products and so do we. Whether you're looking for a new under eye cream or glowy makeup products, ILIA is the place to shop. Here are some top selling picks to get you started.
- What We Like: wide shade range, buildable formula
- What We Don't Like: because of the natural ingredients, the initial smell is a little strong
- Shade Range: 30 colors
- Standout Review: "I love this tinted moisturizer so much, beautiful coverage, shimmery finish, clean ingredients and doesn’t clog my pores! I have mature skin and this doesn’t settle into my lines and the shimmer effect actually blurs them. Please never change because I will [be] buying this forever." —an ILIA customer
This glowy serum offers light to medium coverage and is our go-to foundation for summertime. The natural ingredients are gentle on the skin and the SPF 40 offers sun protection to keep your skin healthy and covered. It also has hyaluronic acid, niacinamide and squalane to hydrate and nourish the skin.
- What We Like: doesn't clump, lengthening
- What We Don't Like: only available in black
- Standout Review: "This mascara has been my go-to since I discovered it three years ago. It lengthens, doesn't clump or flake and doesn't make my sensitive eyes itch." —Olivia Dubyak, PureWow Commerce Editor
Whether you like one coat or three, this mascara is buildable without clumping, according to commerce editor Olivia Dubyak. "I literally have not found a mascara that measures up to this one, it's just so good," she raves. "I have sensitive eyes and this product never bothers me or makes me itchy." The formula is smooth and the wand has two brush sides to curl and lift, too.
- What We Like: lightweight, not sticky
- What We Don't Like: doesn't keep stubborn brow hairs up
- Standout Review: "I love how full and natural my brows look. It doesn’t leave any sticky or flaky residue like other brow gels. It is flexible but hold my brows in place. Definitely recommend and will continue to purchase!" —an ILIA customer
There are tons of brow gels on the market these days, and this one is a solid option for those who like a lightweight, natural look. "The formula is very light and has a harder finish, which is nice if you don't want a waxy or sticky feel, and the clear makes my brows look super natural," says Dubyak. "I then fill in my sparse areas with the brand's new brow pencil ($24) and the duo meshes super nicely together."
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Why You Should Trust Us
Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to West Texas to Chicago to Northern Colorado since then experiencing new things to broaden her perspective as a writer. She writes across the board in fashion, beauty, wellness and home, focusing on product reviews and roundups that can elevate your everyday life. She's been writing in the commerce-sphere for nearly five years and loves trying new products, sharing her honest experiences to help you decide whether what you’re buying is worth it or not (yup, Augustinus Bader is a must-have).
PureWow is the best friend you never had when it comes to finding the best, most useful lifestyle products online. Founded in 2010, our company’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which ones are actually worth your hard-earned cash. From our PureWow100 series, which sees each and every item we test being ranked on a 100-point scale of awesomeness, to the painstakingly curated lists our fashion, beauty, cooking, home and family editors create as vertical experts, you can trust that our recommendations include some of the greatest items you’ll find on the internet. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.