ILIA Beauty Launched A New Lip Tint for Its 10-Year Anniversary and It's Buttery Soft

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ilia lip balm launch cover

ILIA Beauty, one of PureWow readers' favorite clean beauty brands, has released a brand new Balmy Lip Tint Hydrating Lip Balm in honor of its ten-year anniversary. The brand began with a singular product: The Lip Conditioner, which quickly became a cult-favorite and led them to expand their product line to skincare and makeup hybrids. From its bestselling Super Serum Skin Tint to the lengthening Limitless Lash Mascara, ILIA continues to enchant us.

The new lip product is extremely hydrating and leaves the lips with a kiss of color that is easily buildable but is quite sheer. Coming in hot with eight lovely shades from soft pink to berry purple hues this tinted balm adds a wash of color with a satin, smooth finish. We are loving the Hold Me and Heartbeats colors for summer. The balm won't leave your lips sticky or with a chalky, color once absorbed.

This product was launched to essentially reintroduce its O.G. balm in a reinvented way. With a few new ingredients and a dash of color, you'll never go back to your drugstore chapstick. It contains Rosehip Seed Oil, Salicornia and Shea Butter to deeply hydrate and smooth your pout. The natural and nourishing ingredients will quench your lips so when you reapply it's because you want to, not because you need to.

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Olivia Dubyak

Commerce Editor

Olivia Dubyak is PureWow's Commerce Editor and textbook Capricorn. She studied journalism at Duquesne University in Pittsburgh, Pennsylvania, but has gone from New York City to...
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