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Coloring your hair requires sacrifice: Sitting in a salon chair for hours on a Saturday morning. Spending a chunk of your paycheck in the pursuit of achieving Blake Lively-esque tresses. And while the end result is totally worth it (hello, compliments), coloring on the regular can leave your strands feeling scorched. Luckily, we’ve partnered with L’Oréal Paris to get the lowdown on how to protect your investment.

loreal heattools

Get a Trim

First things first, get rid of damaged hair. Trimming your hair is the fastest and easiest way to make your mane look healthy since you’re literally chopping off the problem area. Snipping half an inch to one inch should remove most of the split ends while still allowing you to nurse the remaining hair back to good health.

loreal shampoo

Find the Right Regimen

Once you’ve trimmed your hair, stick with restorative products, such as L’Oréal Paris EverPure Repair & Defend Shampoo and Conditioner. These color-care essentials are specifically designed to treat and repair damaged hair, while defending against color aggressors like UV rays and heat styling. Plus, you don’t have to worry about your color fading, thanks to the sulfate-free formulas. 

loreal brush

Avoid Heat Tools

After getting a color treatment or while your hair is on the mend, try to avoid using a blow dryer, curling iron, straightener…you know the drill. Air-dry your locks whenever possible and use a leave-in conditioner like L’Oréal Paris EverPure Repair & Defend Lotion, which fortifies hair affected by heat tools. If you must use heat tools, use a heat protectant to shield your tresses from additional damage.

loreal mask

Start Deep Conditioning

Go a step further and use a restorative hair mask. The L’Oréal Paris EverPure Repair & Defend Mask strengthens with an antioxidant complex featuring acai and goji berries, which will penetrate to help repair, strengthen and polish every strand.

loreal sun

Be Proactive Against the Sun

Treat dyed hair as you would your skin. Protect your locks from the sun’s harsh rays by wearing a hat, especially if you’ve been swimming in a chlorinated pool. Plus, try to wait as long as possible before scheduling that next root touch-up, because the sun can turn your hair brittle and weak.

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