HASK curl care CAT
HASK/Sofia Kraushaar for PureWow


Curly girls: You already know your hair has its own self-care regimen (whether or not you blast Doja Cat while doing it is *totally* up to you). But it’s especially true in summer, when the double whammy of heat and sun is the perfect storm for dryness and frizz.

The easiest way to give your curls the kindness they deserve: HASK’s Curl Care line. All the products—seven in total—are vegan, clean for the planet and sulfate-free. (FYI: Sulfates can provide a temporary fix by adding shine, but cause damage in the long run by drying and stripping strands and adding buildup.) Oh, and did we mention HASK literally stands for “Hair and Skin Kindness”?

No matter your curl pattern, HASK is here to give your strands the love and hydration they deserve. Need more convincing? We tapped the celebrity hairstylists behind mega-blockbusters like the Black Panther sequel to tell it to us straight curly about some of our fave products from the Curl Care line.

HASK/Sofia Kraushaar for PureWow

1. Curl 5-in-1 Leave-In Spray

This blend of coconut oil, argan oil and vitamin E detangles, hydrates, nourishes, softens and protects curls. Pro hairstylist Camille Friend (currently working on Black Panther: Wakanda Forever) says this is one of her favorite products of the whole collection thanks to its frizz control. “All curl types benefit from the product in terms of good curl/wave definition and moisture,” she adds.

Buy It ($8)

HASK/Sofia Kraushaar for PureWow

2. Curl Defining Cream

“For wavy, curly or coily hair, the Curl Defining Cream works the best,” says Cassie Russek, pro hairstylist behind the upcoming flick Red Notice starring Gal Gadot. “The formula helps easily define the curls without frizz.” Not only that, but “it’s soooo moisturizing!” she adds, a necessity when temps climb to the 90s.

Buy It ($7)

HASK/Sofia Kraushaar for PureWow

3. Moisturizing Shampoo

Buildup from products that contain an alphabet soup of ingredients adds weight and diminishes curl definition (and just feels yucky on your scalp). This shampoo gently removes it to reveal bouncy curls—without stripping away your natural oils. Use it a couple times a week with HASK Curl Care Intensive Deep Conditioner for weightless, frizz-free curls.

Buy It ($5)

HASK/Sofia Kraushaar for PureWow

4. Curl Shaping Jelly

Before leaving the house, add a few pumps of this flexible, nonsticky formula that sculpts waves and curls without leaving them stiff or crunchy. Jessica Elbaum, celebrity hairstylist for Modern Family and Magnum P.I., says it’s her top pick for adding definition, controlling frizz and taming flyaways.

Buy It ($7)

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