You’re Not Alone: These Are the Most Googled Skin Care Trends of 2017
What do you do before buying a beauty product? Um, look it up online for reviews, obviously. Well, the smart folks at Google took all of our skin-care-related questions over the last two years and distilled them into a handy report (that's actually more interesting to read than you'd think). Here is what's in, what's out and what's about to be huge.
What’s In: Korean Skin Care
It seems that K-beauty is here to stay for the foreseeable future. People can’t get enough of the splashy, bubbly, peel-off sheet masks and other whimsically packaged cosmetics. And who can blame them? They’re as fun to use as they are effective—and lucky for us, they’re now easy to find online and in stores like Sephora and Ulta.
What’s In: Dead Sea Mud Masks
Trendy ingredients come and go, but mud from the Dead Sea is forever. With more discerning consumers looking for natural options, this centuries-old stalwart is seeing a resurgence. Its detoxifying minerals gently remove dirt and oil and are particularly good for people with skin conditions like acne or eczema.
What’s In: Epsom Salt Baths
Apparently there are a lot of people in need of some R&R, as the searches for “Epsom salt bath” have risen consistently since 2014. (We think it’s safe to say that anything related to relaxing and baths is more than a trend; it’s a lifestyle.) Sprinkle some of these soothing salts into your tub and let them work their magic.
What’s On the Rise: Bath Bombs
Speaking of baths, chances are that you’ve probably seen one of these fizzy, colorful balls on your Instagram feed. Plop one into your tub and watch as it explodes into a mesmerizing swirl of shades, scents and sometimes sparkles. And though we initially scoffed at the idea (we prefer exotic ingredients like Dead Sea mud, after all), one bath was all it took to convert us into bath bomb fanatics.
What’s Out: Olive Oil for Skin
Going back to why Korean beauty and sheet masks are so popular, it’s all about the ease (and enjoyment) you get from using them. Olive oil—though delicious when drizzled on your food—is sort of slick and messy when DIY-applied to skin.
What’s Out: Manuka Honey
Specifically, manuka honey as an acne treatment. Again, we think that part of this is due to how messy it is (especially when compared with acne patches, which you can literally peel on and off like a sticker). Also, can you imagine what this does to your pillowcase?
What’s Out: Homemade Facial Cleanser
The people have spoken: Skin care should be easy. And it is much more of a hassle to find and mix a bunch of random ingredients to make a cleanser than it is to just go out to your local drugstore and buy one. If you’re going to spend the time and effort making something yourself, perhaps try something that won’t be washed down the drain?