And CoverGirl’s Newest Celebrity Ambassador Is...

CoverGirl officially has a new ambassador and her name is Ugly Betty America Ferrera.

The Emmy award-winning actor was just been named the new CoverGirl for the beloved beauty brand. “This is the new face of @COVERGIRL,” Ferrera wrote in an Instagram post responding to the news. “Can I borrow your time machine, please? Need to go let Little America know she’s not too much of this or too little of that. Nah, baby girl, you’re a CoverGirl!! #easybreezybeautiful #CoverGirlPartner.”

The makeup brand revealed the exciting announcement in a press release on Thursday stating that the activist brings a message of “self-acceptance and self-love” to the brand.

“Easy and natural makeup has always been my favorite kind of beauty,” the Superstore actress shared in a statement. “I like to feel and look like myself. Between traveling, producing, acting and being a mom, I like to keep my routine to simple steps that make me feel naturally beautiful. For me, beauty is about loving and accepting myself first and foremost and as a CoverGirl, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower. I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation
American; and now, I am a CoverGirl.”

Congrats, America!

Stay up-to-date on every breaking American Ferrera story by subscribing here.

Kate Hudson Looks So Much Like Mom Goldie Hawn in New Instagram Post

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.