With the wealth of beauty products that are available to us these days, it shouldn’t be so hard to find options that are aligned with our principles—particularly in the case of clean beauty. But the truth is that in the absence of set regulations and shared standards around ingredients, it requires a bit more research upfront for us as consumers to find something we like.
This is where Conscious Beauty at Ulta Beauty™ comes in.
Just last year, the retailer launched their Conscious Beauty program, which certifies brands across five key pillars: Clean Ingredients, Cruelty Free, Vegan, Sustainable Packaging and Positive Impact.
We’re especially excited about the Clean Ingredients part of the program, under which Ulta Beauty has created the Made Without List to provide ingredient transparency and help you make informed beauty and personal care choices.
