Ulta Beauty Has Made Shopping for Clean Products So Much Easier

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With the wealth of beauty products that are available to us these days, it shouldn’t be so hard to find options that are aligned with our principles—particularly in the case of clean beauty. But the truth is that in the absence of set regulations and shared standards around ingredients, it requires a bit more research upfront for us as consumers to find something we like.

This is where Conscious Beauty at Ulta Beauty™ comes in.

Just last year, the retailer launched their Conscious Beauty program, which certifies brands across five key pillars: Clean Ingredients, Cruelty Free, Vegan, Sustainable Packaging and Positive Impact.

We’re especially excited about the Clean Ingredients part of the program, under which Ulta Beauty has created the Made Without List to provide ingredient transparency and help you make informed beauty and personal care choices.

Products certified within this pillar are formulated without parabens, phthalates or other ingredients. From fan favorites like The Ordinary to indie darlings like Mad Hippie, there are currently over 150 brands to shop from in stores and online. Speaking of which, if you’re perusing their site, you can easily shop the “Conscious Beauty” section by clicking the link in the left-hand navigation on

Looks like we’ll be racking up some Ultamate Rewards points soon…

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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