Eco-beauty has a new hero brand: Affordable, social media darling Cocokind. Plant-powered (ingredients like matcha and turmeric), sustainable (their packaging is made of biodegradable sugarcane), cruelty-free and affordable, the bestsellers are favorites of TikTok product reviewers. And effectiveness aside, we’re not mad at the muted palette of the product design. Here are some customer favorites everyone should try.
Cocokind Has Become TikTok’s New Favorite Beauty Line. Here Are Their Top Sellers
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1. sake Body Lotion
The hero ingredient in this hit moisturizer? It’s fermented rice wine that has enzymes and prebiotic sugars that do a gentle exfoliation and softening number on your skin.
2. chlorophyll Mask
3. Daily Spf
Sunscreen is a year-round essential, and this non-whitening zinc oxide formula works. (P.S., it’s reef-safe, so at the beach, you’re good with marine life.)
4. oil To Milk Cleanser
It breaks down your makeup and other face gunk with oil, then transforms to a milk when you splash water to wash it off. Ah, that clean but not dry-tight feeling.
5. texture Smoothing Cream
Your fine lines, enlarged pores and rough patches? Apply this lightweight and silky cream to even things out.
6. mymatcha All-over Moisture Stick
It’s like a supercharged lip balm for your whole, well, everywhere—face, lips, undereye dark circles—with just three organic ingredients: beeswax, coconut oil and antioxidant-rich matcha tea powder. (Watch it being made here.)
7. rosewater Facial Toner
Use this for balancing your skin tone and dry scalp. Spritz it on pre-moisturizer and post-makeup application (it also acts as a great setting spray). Bonus: It smells like steamed rose petals, which are, in fact, its only ingredient.
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.