The 2018 Indie Beauty Awards: Makeup Winners
Do it up or pare it down. Highlight what you want to show off and cover what you don’t. You do you. These products will get you there.
The New Foundation Alternative: Kosas Tinted Face Oil Foundation
Mixing a drop of face oil into foundation for a dewy finish is an old makeup artist trick. Kosas went ahead and did the legwork for us with this blend of botanical oils and medium-coverage pigments. “Make sure you give the bottle a good shake, then massage the product it into your skin like you would a serum,” said BLINK's audience development strategist, Pamela Masin. “It’s so light and it made my complexion even and glowy, but not greasy.”
The Best Concealer: RMS Beauty “Un” Cover-Up
A coconut-oil base lets the sheer-coverage formula melt into skin without creasing or caking. We love it tapped under our eyes (to hide evidence of late nights) and dabbed over blotchy patches or blemishes.
The Best Highlighter: Pérsona Cali Glow Highlighter
There’s highlighter and then there’s spot-it-from-space Instagram highlighter. This soft powder falls into the first camp, delivering a natural glow that's basically impossible to overdo.
The Best Mascara: Milk Makeup Kush High Volume Mascara
A cannabis-spiked mascara seems gimmicky, but this one was *literally* a hit. The tapered brush and dense bristles not only create lift and volume but also grab every hair in one swipe. As for the hemp-derived cannabis oil? It conditions and strengthens lashes instantly and over time. “Just one coat made my lashes so long and full,” said our commerce editor Brianna Lapolla. “I put it on in the morning, and they stayed soft and flake-free straight through the workday and dinner.”
The Best Eyeliner: Jillian Dempsey Khôl Eyeliner
Get you a pencil that can do both: The sharp tip lets you get right in between lashes for imperceptible definition; the creamy, jojoba oil-infused formula allows you to smudge to your heart’s desire.
The Best Eye Shadow Palette: Huda Beauty Precious Stones Obsessions
Mega beauty blogger Huda Kattan’s latest collection of palettes was inspired by five opulent gemstones (topaz, amethyst, ruby, sapphire and emerald, to be exact), but that’s only one of the reasons they caught our eye. The pigment-rich, feather-soft formula and mix of matte and shimmery finishes are the others.
The Best Brow Savior: Glossier Boy Brow
With its teensy spoolie brush and creamy texture, this gel fluffs up brows without that stiff feel and deposits color only where you need it.
The Easy-to-Apply Blush: Onomie Boosting Lip + Cheek Stick
“One swipe delivered a healthy-looking flush, like I just got back from a jog,” said our news editor, Roberta Fiorito. “It’s got plant-based oils inside, so it made my skin nice and dewy too.” Cruz (a plummy berry) and Caria (a rosy pink) are two of our favorite shades.
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The Best Bronzer: Make Bronzing Bricks
Props to Make for creating a matte (key for the most natural finish) bronzer that doesn’t look muddy. Swirl it in spots where the sun usually hits–forehead, cheeks, chin and nose–for a warm, sunny glow in seconds.
The Best Lip Gloss: Lime Crime Wet Cherry Lip Gloss
You get all the shine, 19 sheer color options and none of the stickiness. Oh, and it smells like fresh-picked cherries. So there’s that.
The Best Lipstick: Bite Beauty Amuse Bouche Lipstick
One slick delivers rich color (in 39 shades total!), a velvety finish and the promise that it won’t fade or feather. “The buttery texture felt smooth and hydrating on my lips, and the pigment is intense,” said assistant editor Katherine Gillen. “For a full-coverage lip, I swiped it on straight from the tube, and when I wanted a subtle tint, I tapped it on with a finger.”
The Best Primer: Tatcha The Silk Canvas Filter Finish Protective Primer
A thin layer of this silk-infused primer blurs pores, lets foundation glide on smoothly and makes whatever you layer on top stay put. It also acts as a barrier between makeup and skin, so it prevents breakouts too.
The Best Setting Powder: Kjaer Weis Powder Translucent
Whether you use it to set your makeup or blot midday oil, this powder is worth every penny. Trust. It feels like nothing on your skin and seems to erase pores entirely, giving you an IG-filter effect IRL. As for selfies? #nofilter needed.
The Best Lip Balm: Kopari Coconut Lip Glossy
Loaded with antioxidants and moisturizing omega fatty acids, this non-sticky balm comes in both clear and tinted hues. “I’ve tried a lot of treatments on my always-chapped lips, but nothing has kept them as smooth and supple for as long as this one did,” said our editorial coordinator, Corley Miller. “A nice bonus is the sheen it leaves behind–it doubles as my lip gloss!”