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Dreams Do Come True: Beyoncé and Ulta Beauty Are Partnering to Bring 'Cowboy Carter' to Your Nearest Ulta

This is not a drill, y'all!

beyonce cowboy carter ulta beauty
Kevin Winter/Getty Images for The Recording Academy

Whether you're part of the Beyhive or not, you're going to be crazy in love with this major news. Powerhouse duo Ulta Beauty and Beyoncé are teaming up (again), this time to bring the 'Cowboy Carter' tour to your nearest Ulta. (Yes, you read that right, beauty fans!)

As Ulta announced this morning on Instagram, "It's official. Ulta Beauty is the beauty retail partner of the Cowboy Carter Tour." This means delivering beauty looks inspired by the stops of the tour—I'm talking L.A., Chicago, Houston, Las Vegas and more!

According to Ulta Beauty chief marketing officer Kelly Mahoney, "Ulta Beauty sits at the intersection of beauty, culture and self-expression—and this summer, there’s no bigger cultural force than Knowles-Carter’s ‘Cowboy Carter’ tour."

Mahoney continued, "From makeup and skin care to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression. Whether you’re headed to a show or channeling the tour’s energy at home, Ulta Beauty is where the ‘Cowboy Carter’ tour experience comes to life."

And as I mentioned, Ulta teased a few deets on social media today, writing, "We’re revealing the glam for each city. First up: LA. Reveal 4/25."

This isn't the first exciting Beyoncé/Ulta news to drop in recent weeks. Just two weeks ago, the brand revealed, "Operation get @cecred at @ultabeauty is officially COMPLETE, with the help of the big boss and founder, @beyonce! Available NOW at your local Ulta Beauty store and ultabeauty.com." You don't have to tell me twice.

This announcement also comes on the heels of the reveal that you can finally get Beyoncé's signature fragrance CÉ LUMIÈRE by Beyoncé Parfums on the shelves of Ulta.

Tickets to Cowboy Carter? Secured. Hopping in the car to my nearest Ulta? Already on my way.



Philip Mutz Headshot

VP, News and Entertainment

  • Oversees news and entertainment content
  • Is an award-winning playwright and has hosted two entertainment podcasts
  • Has 10+ years experience in entertainment coverage and viral media