15 Best-Selling Beauty Products at Walmart, All Under $40

Raise your hand if the world of beauty intimidates the heck out of you. Well, the good news is that you aren’t alone. In an effort to cut through the clutter of all the available products on the market (and to save you time and money), we’ve narrowed down the 15 best-selling beauty products that you can buy at Walmart. The best part? They’re all under $40. You’re welcome.

olay regenerist micro sculpting cream

1. Olay Regenerist Micro-sculpting Cream

Designed with advanced anti-aging ingredients like amino-peptides, niacinamide (vitamin B3) and hyaluronic acid, this cult-favorite cream is a vanity must-have. Expect to see wrinkles visibly reduced upon first use as well as improved texture and elasticity.

roc antiaging eye treatment

2. Roc Retinol Correxion Anti-aging Eye Cream Treatment

This eye cream treatment is clinically proven to reduce the appearance of fine lines by 50 percent in just four weeks. Not only that, but it’ll rejuvenate the delicate skin around the eyes and help decrease puffiness and those pesky dark circles. Don’t believe it? Try it for yourself.

covergirl last blast volume mascara

3. Covergirl Lashblast Volume Mascara

If you’re looking to give your lashes extreme volume with a natural look, this is the only mascara you need to use. Thanks to its patented volume-boosting and hypoallergenic formula, your eyelashes will look perfectly fanned and feathered.

maybelline dark circle concealer

4. Maybelline Instant Age Rewind Dark Circles Treatment Concealer

Don’t get rid of dark circles by simply covering them up. Conceal and treat them with this two-in-one product. This full-coverage concealer is infused with goji berry and haloxyl, which work together to diminish dark circles, fine lines and puffiness.

covergirl perfect point eyeliner

5. Covergirl Perfect Point Plus Eyeliner

Anyone who loves a good cat eye knows the importance of a reliable eyeliner. This one gives you full control as it easily glides on in a precise line. There’s even a soft smudger tip if you want to soften the look. Oh, and it has a specially designed sharpener on the inside, so the point is always perfect (hence the name).

dickinsons original witch hazel

6. Dickinson’s Original Witch Hazel Pore Perfecting Toner

Witch hazel belongs in every medicine cabinet. Why? It gently cleanses skin while conditioning pores to keep your complexion smooth and balanced. What’s more, this 100 percent natural toner allows you to remove makeup, dirt and excess oil without that dry or tight feeling.

coty airspun loose powder

7. Coty Airspun Loose Face Powder

Beauty lovers can all agree that this loose powder is at the top of the class. Even though it’s lightweight, it provides skin with extra coverage and leaves a flawless finish (it even conceals fine lines and wrinkles). Plus, if you have oily skin, the loose powder helps control oil.

revlon compact travel hair dryer

8. Revlon Compact Travel Hair Dryer

It might come as a surprise that such a basic hair dryer made our list, but this compact model comes has more than 600 positive reviews and is great for anyone who travels on the regular. Even though it’s smaller, lightweight and easy to store, it still has the features you look for in a blow-dryer: two heat and speed settings and a cool shot to set the style.

its a 10 leave in hair treatment

9. It’s A 10 Miracle Leave-in Product

Bring dry, damaged colored hair back to life with this rejuvenating leave-in treatment. When applied to damp hair, it locks in moisture so your strands stay hydrated and strengthened.

color wow hair spray

10. Color Wow Dream Coat Supernatural Anti-humidity Spray

When a frizz serum isn’t enough, use this anti-humidity spray that will give you smooth strands for up to 72 hours (seriously). The textile-inspired polymers are activated from the heat of a blow-dryer to coat hair with an invisible “raincoat” that seals out moisture and keeps hair humidity-resistant.

loreal true match liquid foundation

11. L’oréal Paris True Match Super-blendable Makeup

With a wide array of 45 shades, there’s a foundation to match nearly every unique skin tone. The oil-free formula is hydrating and provides medium coverage with a natural finish, so there’s no hiding your true self underneath. And true to its name, it’s blendable beyond belief, making it impossible to tell where the foundation ends and your skin begins.

loccitane shea butter hand cream

12. L’occitane Shea Butter Hand Cream

If you haven’t heard of this hand cream by now, we’re glad to be the ones to introduce it to you. It’s made with 20 percent shea butter along with organic olive and sunflower oils, and vitamins A, D and E, so your hands will feel soft and hydrated even after washing. Might we suggest leaving one at your desk, in your purse or on your nightstand?

garnier skinactive micellar water

13. Garnier Skinactive Micellar Cleansing Water

With more than 17,000 positive Walmart reviews, this all-in-one facial cleanser and makeup remover is powerful yet gentle on skin. Micelles (tiny balls of cleansing oil molecules) capture and lift away dirt, oil and traces of makeup with a simple swipe. What’s more, it’s dermatologist tested and free of parabens, sulfates, silicone and fragrance.

palmers cocoa butter face oil

14. Palmer’s Cocoa Butter Formula Skin Therapy Oil

This moisturizing cocoa butter oil is specifically designed for the face and boasts a powerful blend of ten natural oils, retinol and vitamins C and E. It’s been clinically (and dermatologist) tested to improve skin texture, tone and the appearance of aging in only eight weeks. Worried about using a face oil? This one has a non-greasy and fast-absorbing formula, so all you’ll be left with is younger-looking skin that glows.

real techniques beauty sponge

15. Real Techniques Miracle Complexion Makeup Blender Sponge

You don’t need to shell out for a Beautyblender. This baby does it all (and arguably more). The rounded sides blend large areas of the face, while the precision tip covers blemishes or imperfections and the flat edge contours around the eyes and nose.

Rachel Gulmi

Operations Director, Branded Content

Rachel joined PureWow in 2016 and is the Operations Director of Branded Content where she oversees the editorial production of sponsored content campaigns. In addition to...
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