Amazon is our go-to shop for tons of everyday household products: paper towels, disinfectant wipes, our Instant Pot—the list goes on and on. But when was the last time you resorted to Prime for your beauty needs? Believe it or not, the online retailer is a venerable treasure trove of makeup and skincare gold. In fact, some of the same Amazon beauty products that are ranking among the site's most popular sellers at the moment are some of our own most coveted beauty staples. Better yet, a slew of them are on sale for the brand's big Holiday Beauty Haul event that's happening now through October 25—squeals of delight entirely appropriate.
While top picks will vary based on the category they fall into—an über-popular hair mask, for instance, will have very different attributes than a must-have eyeliner—all in all, these No. 1 sellers are items that will be effective enough to live up to their claims, improve your beauty routine and make you feel great about yourself in the process of using them. We've done a meticulous dive into each of the site's top earners to find out what's driving the hundreds—scratch that, thousands, of glowing reviews each one has garnered. Below, find 15 of the best-selling Amazon beauty products on up for grabs on the site right now.