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10 Beauty Products That Always Sell Out (and Why)


filorga optim eyes contour

Filorga Optim-Eyes. Behold the best-selling eye cream from one of the U.K.’s biggest beauty retailers. Hyaluronic acid works to give dry, tired skin around the eyes a shot of hydration, and reviewers claim they saw results in as little as one week.

benefit roller lash

Benefit Cosmetics Roller Lash Curling Mascara. What really sets this mascara apart is the (magical) wand. Designed with hair rollers in mind, its unique bristles catch and curl your lashes to give them some serious lift.

paulas choice skin perfecting bha liquid

Paula’s Choice 2 Percent BHA Liquid Exfoliant. An exfoliant that does its job without damaging skin is hard to find. Enter this award-winning solution.

vintners daughter active botanical serum

Vintner’s Daughter Active Botanical Serum. Sure, it’s a splurge, but what if we told you that it’s the only product this brand makes? Yep, it’s true: They believe all you need is this all-natural, essential-oil-packed serum to transform your skin, and converts everywhere agree (including our own assistant editor).

lipstick queen transformative trio

Lipstick Queen Mini Transformer Trio. Don’t let the blue, green and yellow hues fool you: They adjust to your pH once swiped onto your lips to deliver your own unique shade of coral (from the yellow tube), pink (from the green tube) and plum (from the blue tube). 

oribe dry texturizing spray

Oribe Dry Texturizing Spray. If you can’t stand hairspray, this product is for you. It’s famous for its intoxicating scent, but it also works wonders on strands, delivering just enough texture without leaving hair crunchy or sticky.

winky lux whipped primer

Winky Lux Whipped Cream PrimerWorn alone for a fresh, clean look or under foundation for a weightless hold, this in-demand primer looks so good you might consider eating it. (Please don’t. We’re just saying it looks nice.)

st tropez self tan bronzing mousse

St. Tropez Self Tan Bronzing MousseThis self-tanner has been winning beauty awards since it came onto the scene nine years ago. It also smells so good that you might apply it just for pleasure (not color).

hourglass compact palette

Hourglass Cosmetics Ambient Lighting Palette. Faking a healthy glow has never been easier: There’s Dim Light, Incandescent Light and Radiant Light, each of which you can wear on its own or mixed together for an amped-up look.

foreo luna mini

Foreo Luna Mini 2. Makeup, dirt and grime don’t stand a chance against this facial cleansing device. It uses subtle T-sonic pulsations to nix pore-blocking impurities, making it one of the smartest beauty purchases you may ever make.

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