Move over, Rihanna. Alicia Keys has just entered the beauty biz for the first time.
Introducing Keys Soulcare, a lifestyle beauty brand created in partnership with drugstore favorite e.l.f. Beauty. The new collection, which officially launched its first three products this week, includes the Sage + Oat Milk Candle, Skin Transformation Cream and Obsidian Facial Roller. Not to mention, all products are created cruelty-free and won’t break the bank.
In addition to skincare, Keys’s line also has a wellness element. “A culmination of Keys’ personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection,” the brand wrote in a press release. “With an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, cruelty-free products, the brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action.”
Available at Ulta and online, Keys Soulcare will continue to roll-out new products and items throughout 2021. Keep reading for everything we know about the first three must-grab options.