Sounds like something only your DJ/mixologist cousin in Brooklyn would be into? We thought so, too--until we tried Bröö for ourselves.
Bröö’s Craft & Caff hair-care line combines the supposed shine-enhancing properties of malted hops (we’ve all poured a can of Coors Light onto our heads at some time in our lives, right?) and tops it off with caffeine to stimulate the scalp.
Because our winter tresses were looking a little limp and sad, we gave the “Thickening” shampoo and conditioner a test run. After just one wash, the barley protein did just what it promised: It gave our locks a voluminous pop.
And while the beer-and-coffee combo seemed like it would smell straight-up funky, it miraculously doesn’t (thanks to additional ingredients like peppermint, lavender and grapefruit).
Bottom line: Bröö is color-safe and sulfate-free. It lathers up beautifully and it left our locks feeling soft and glossy. Cheers to hipster innovation!