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Chance circumstances can often lead to the most life-changing discoveries. Like when, in the midst of getting dressed this morning, we discovered that our sweaterdress actually looks amazing when worn over our midi skirt.

A similar (albeit more scientific) epiphany happened when the scientists at the La Mer laboratories witnessed the unexpected phenomenon of Miracle Broth™, La Mer's legendary fermentation of sea-sourced ingredients, evaporating to form ultra-refined crystals with miraculous anti-aging properties. But unfortunately for them, it wasn’t so easily replicated.

It wasn't until years later that the La Mer team finally figured out how to re-create the occurrence and--eureka--Genaissance de La Mer Serum Essence was born.

Named for “a new beginning,” this latest iteration of La Mer delivers the brand’s most accelerated anti-aging benefits yet. Skin is visibly reborn as more luminous, even and refined.

And if that doesn’t sell you, just wait until you see how they make the bottle.

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