Scan this QR Code to follow PureWow on Snapchat!

Instagram is great, what with all the puppy, landscape and food photos. But sometimes we get tired of the usuals. (Is it really still black truffle season?)

For those times, we turn to the whimsical, often not-at-all-attainable world of beauty Instagrams.

Here, seven accounts that never fail to make us swoon.


Aura Friedman (@auracolor)

If you've never considered icy, platinum locks, scroll through colorist Aura Friedman's account, then get back to us. 


Harry Josh (@harryjoshhair)

His cult-followed blow dryer: Great. Selfies with his bestie, a one Gisele Bundchen: The best.


Jin Soon Choi (@jinsoonchoi)

When you just can't bear to paint on another coat of Essie's Ballet Slippers, look no further than NYC nail guru Jin Soon Choi's feed. 


Robin Black (@beautyisboring_)

No-makeup makeup is boring. Enter Robin Black, whose striking, avant-garde creations are more than worth a follow.  


Jen Atkin (@jenatkinhair)

The woman behind the Kardashian family's perpetually voluminous 'dos: Jen Atkin, who has pretty much cornered the market on ultrasexy bombshell waves. 


Lisa Eldridge (@lisaeldridgemakeup)

The only thing better than Lisa Eldridge's gorgeous work on clients like Keira Knightley is her YouTube channel, which is full of totally accessible makeup tutorials.


Pat McGrath (@patmcgrathreal)

If you follow only one person from this list, make it Pat McGrath. Expect next-level editorial, runway and behind-the-scenes shots with the fashion industry's absolute finest. 

From Around The Web