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30 Days of Wow

Fall Fashion Decoded

Click Your Region &

Coast to Coast: Fall Fashion

West Coast

From Seattle to San Diego, the weather along the Pacific varies as much as the style. But one thing holds steady: Comfort is king.

Photo: Hawaiian Coconut

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TO
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Moody
Florals

These are not your precious pastels from spring. The new floral is dark and brooding--typically set against a navy, charcoal or black background--and way more exciting than autumn’s expected plaids and tweeds. Our advice: Pair with comfy staples (say, distressed denim). You can still rock the casual vibe, but now in an elevated way.

Get the Look

  • See it in a dress
  • Too much? Try just a blouse
  • Want even more flowers?
  • Let’s see some accessories
  • Not bold enough for ya?
  • Prepare for some killer booties
  • Need something more ladylike?
  • Can’t do a heel? Try a flat
  • Let’s talk about your hair
  • Hate pink? See it in black
  • What else can you pile on?
  • Too pricey? Get ‘em for less
Take Me Back

Coast to Coast: Fall Fashion

Mountain States

When you’re from the land of “purple mountain majesties,” you’re used to being in awe. Turn the tables and be the one making the statement.

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Structured
Handbags

Just like that snowboard of yours (we can’t wait for Park City to open, either), the handbag you carry should command respect. This season’s most impressive shapes: sleek satchels and anything with a top handle. It’s minimal effort, with a big impact. And the angular shape will go with just about everything in your closet.

Get the Look

  • Already have brown? Try a print
  • Pattern shy? Try a minimal approach
  • Too plain? Go geometric
  • Get ready for a steal
  • Not into pastels? Try burgundy
  • Click for another no-brainer
  • Brighten up with baby blue
  • Add texture with quilted leather
  • The bag that scores a million compliments
  • This next one's a doozy
  • Get on board with a new brand
Take Me Back

Coast to Coast: Fall Fashion

Southwest

It’s true: Everything is bigger in Texas--and canyon country. With so many vivid natural colors, there’s no such thing as blending in.

Photo: Adam Bartlett

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TO
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Statement
Earrings

Bib necklaces had a good run. And while they’re not exactly passé, our newest statement-jewelry pick is massive chandelier earrings--chunky, tiered and attention-grabbing. Sweep your hair into a tousled pony, throw on a rockin’ pair of jewels and skip the necklace altogether. (It’s too hot anyway.)

Get the Look

  • Too big? See a smaller style
  • Struggle with color? Try it in white
  • Looking to go big and bold?
  • Prepare for earring envy
  • Dare to go dangly?
  • Ever considered tortoise shell?
  • Want something really affordable?
  • The ones that stole NYFW
  • Maybe something more understated?
  • Chandeliers from a Dallas gal
  • Oh hello, little tassels
  • Want to standout in the crowd?
Take Me Back

Coast to Coast: Fall Fashion

Midwest

The Great Lakes. The Great Plains. The Heartland. Call it what you will, the Midwest appreciates a good coat when it sees one.

Trend
TO
Try

Sharp
Coats

Buh-bye, dark and drab. This fall and winter, overcoats are boasting crisp new cuts and softer colors. When your outer layer usually dictates your first impression, better make it a worthy one. Invest in quality wool (to ease you into winter) and go for a mood-lifting hue (to help you make it to spring).

Get the Look

  • This one’s worth the splurge
  • Already have gray? See it in blue
  • We can’t keep this coat under wraps
  • Still trying to channel Olivia Pope?
  • “Borrowed from the boys” more your style?
  • Here’s to loving winter white
  • Dying for a classic camel coat?
  • Back to pink!
  • Want it in gray? Take a peek
  • Under $100, comin’ right up!
Take Me Back

Coast to Coast: Fall Fashion

Southeast

Down South, summer can sometimes stretch to Thanksgiving (save for the occasional chilly football game). A light, feminine–and matching–outfit it is.

Trend
TO
Try

Matching
Sets

The concept is as simple as Granny’s apple pie: Two separate pieces are made from the same fabric. Think of it like a killer jumpsuit that’s not a pain in the neck every time you have to pee. The beauty: Coordinating ensembles look polished but are effortless enough to bust out at a tailgate.

Get the Look

  • This next one comes as a set!
  • Less Alabama and more Auburn?
  • Not into skirts? Try shorts
  • Give your formal dress a makeover
  • Wanna see some pants?
  • How ’bout another?
  • Smaller prints, please
  • An even more affordable option?
  • Winter white, y’all
  • Can’t do culottes? Try a maxi
  • Florals for fall? Heck, yes
Take Me Back

Coast to Coast: Fall Fashion

Northeast

We’re guessing you grew up around a whole lot of nautical stripes. But experimenting with new trends is always more fun than clinging to a classic look.

Photo: Hawaiian Coconut

Trend
TO
Try

Denim
Skirt

You might have tossed it during the great closet purge of ’94, but—surprise!—the knee-length denim pencil skirt is back. And it can and should become a wardrobe staple.

Get the Look

Coast to Coast: Fall Fashion

Alaska

Glaciers and dropping temps may trump most sartorial decisions. But that doesn’t mean you can’t have some fun beneath that puffer coat.

Trend
TO
Try

Kimono Jacket

The latest alternative to a cardigan or blazer is inspired by our friends in the East. A kimono jacket lets you play dress up (jeans and tee: officially upgraded), while still allowing room for proper layering on top. And the vibrant pattern will be a welcome sight once the snow kicks in.

Get the Look

  • You can’t go wrong with black
  • Need a pop of color?
  • See how to wear it
  • Try a funky print
  • Go for the gold
  • Need some styling assistance?
  • Keep your sights set on spring
  • Want a thicker material?
Take Me Back

Coast to Coast: Fall Fashion

Hawaii

Let’s face it: You live in paradise. Your sundresses are seasonless. To have a little fun for fall, why not add oomph to your work wardrobe?

Photo: Hawaiian Coconut

Trend
TO
Try

Winter
Brights

Stick to your time-honored hues (a festive orange is always a good idea), but try reinventing those colors with more structured pieces. Think tailored pants, sharply cut blazers and pointy-toe heels. And don’t be afraid to pair brights with brights. A monochromatic suit and a punchy clutch? Take notice, members of the board.

Get the Look

  • Wear these shoes with this suit
  • A skirt for all occasions
  • Want something more subtle?
  • Try a shoulder bag
  • The fashion elite’s go-to bag
  • Pucker up
  • Did you know Clinique made nail polish?
  • The other type of shade
  • Kick up your heels
  • Too high? Try a flat
Take Me Back

It's your turn

What's Your Hometown Look?

Swipe to See

your neighbors

West Coast

From Seattle to San Diego, the weather along the Pacific varies as much as the style. But one thing holds steady: Comfort is king.

Trend
TO
Try

Moody
Florals

These are not your precious pastels from spring. The new floral is dark and brooding--typically set against a navy, charcoal or black background--and way more exciting than autumn’s expected plaids and tweeds. Our advice: Pair with comfy staples (say, distressed denim). You can still rock the casual vibe, but now in an elevated way.

Get the Look

Pink Tartan $466

Simply Vera $30

Piperlime $54

Marni $400

Longchamp $1,675

Jason Wu $1,195

Schutz $200

Jeffery Campbell $90

Eugenia Kim $27

Alexander McQueen $620

Dolce & Gabbana $272

Toms $179

Mountain States

When you’re from the land of “purple mountain majesties,” you’re used to being in awe. Turn the tables and be the one making the statement.

Trend
TO
Try

Structured
Handbags

Just like that snowboard of yours (we can’t wait for Park City to open, either), the handbag you carry should command respect. This season’s most impressive shapes: sleek satchels and anything with a top handle. It’s minimal effort, with a big impact. And the angular shape will go with just about everything in your closet.

Get the Look

Loeffler Randall $550

ZAC by Zac Posen $495

Vince Camuto $298

Express $60

Coach $598

Urban Outfitters $59

Topshop $72

Tory Burch $535

Tod’s $1,595

Old Navy $24

Charles & Keith $80

Southwest

It’s true: Everything is bigger in Texas—and canyon country. With so many vivid natural colors, there’s no such thing as blending in.

Trend
TO
Try

Photo: A Piece of Toast

Statement
Earrings

Bib necklaces had a good run. And while they’re not exactly passé, our newest statement-jewelry pick is massive chandelier earrings--chunky, tiered and attention-grabbing. Sweep your hair into a tousled pony, throw on a rockin’ pair of jewels and skip the necklace altogether. (It’s too hot anyway.)

Get the Look

Belsi Gold Tulsi $45

Anne Klein $35

Anthropologie $58

Mawi $451

House of Harlow 1960 $58

BaubleBar $48

Accessory Concierge $25

Dannijo $295

J.Crew $75

Lele Sadoughi $225

Frieda and Nellie $96

Chloe + Isabel $68

Midwest

The Great Lakes. The Great Plains. The Heartland. Call it what you will, the Midwest appreciates a good coat when it sees one.

Trend
TO
Try

Sharp
Coats

Buh-bye, dark and drab. This fall and winter, overcoats are boasting crisp new cuts and softer colors. When your outer layer usually dictates your first impression, better make it a worthy one. Invest in quality wool (to ease you into winter) and go for a mood-lifting hue (to help you make it to spring).

Get the Look

Issa $725

Apiece Apart $595

Mango $230

Carven $1,422

River Island $160

Miss Selfridge $114

Max Mara Studio $795

Ted Baker $525

French Connection $368

H&M $99

Southeast

Down South, summer can sometimes stretch to Thanksgiving (save for the occasional chilly football game). A light, feminine--and matching--outfit it is.

Trend
TO
Try

Matching
Sets

The concept is as simple as Granny’s apple pie: Two separate pieces are made from the same fabric. Think of it like a killer jumpsuit that’s not a pain in the neck every time you have to pee. The beauty: Coordinating ensembles look polished but are effortless enough to bust out at a tailgate.

Get the Look

Pixie Market $104

Sea

Top $295

Skirt $330

Warehouse

Top $71

Shorts $75

Tibi

Top $450

Skirt $650

Ted Baker

Top $75

Pants $225

Piamita

Top $270

Pants $300

Zara

Top $60

Pants $60

Dorothy Perkins

Top $28

Pants $44

Reformation $218

Tory Burch

Top $311

Skirt $586

Trina Turk

Top $178

Skirt $298

Northeast

We’re guessing you grew up around a whole lot of nautical stripes. But experimenting with new trends is always more fun than clinging to a classic look.

Trend
TO
Try

Denim
Skirt

You might have tossed it during the great closet purge of ’94, but--surprise!--the knee-length denim pencil skirt is back. Much like jeans, this staple goes with everything. Button-down and heels? Sure. Sweatshirt and slip-ons? Yep. You can’t go wrong.

Get the Look

Current/Elliott $195

Seafarer $310

Ann Taylor $69

Frame Denim $235

Gap $50

Alaska

Glaciers and dropping temps may trump most sartorial decisions. But that doesn’t mean you can’t have some fun beneath that puffer coat.

Trend
TO
Try

Kimono Jacket

The latest alternative to a cardigan or blazer is inspired by our friends in the East. A kimono jacket lets you play dress up (jeans and tee: officially upgraded), while still allowing room for proper layering on top. And the vibrant pattern will be a welcome sight once the snow kicks in.

Get the Look

Topshop $90

French Connection $398

Oasis $90

River Island $80

Oasis $72

Mango $120

Hawaii

Let’s face it: You live in paradise. Your sundresses are seasonless. To have a little fun for fall, why not add oomph to your work wardrobe?

Trend
TO
Try

Winter
Brights

Stick to your time-honored hues (a festive orange is always a good idea), but try reinventing those colors with more structured pieces. Think tailored pants, sharply cut blazers and pointy-toe heels. And don’t be afraid to pair brights with brights. A monochromatic suit and a punchy clutch? Take notice, members of the board.

Get the Look

Zara

Jacket $100

Pants $60

H&M $50

Clare Vivier $220

Kate Spade $269

Mansur Gavriel $695

L'Oréal Paris $9

Clinique $13

Illesteva $177

Topshop $95

Nicholas Kirkwood $395