Press Release

PUREWOW LAUNCHES BOOKS & AUTHORS EDITION
Weekly Edition Features New Titles, Author Interviews, Gift Ideas & Book-related Tech Finds

 

NEW YORK – November 1, 2012 – PureWow, the premier women's lifestyle digital publication, launched its second content-specific edition today with PureWow Books & Authors, a weekly guide to what’s new in the world of reading. The edition covers interesting and under-the-radar book titles and will also feature author Q&As, gift ideas and tech apps and tools for readers.

“Since the early days of PureWow, our book content has always been one of the most-shared and most-read categories with our audience,” said Ryan Harwood, CEO of PureWow. “Readers write in asking for more book recommendations constantly and we’re happy to be a source for women on the web for unique book finds.”

Books & Authors is PureWow’s second vertical edition after PureWow Recipes debuted in November 2011. Both editions allow influential women everywhere to get unique recommendations that make life easier and more fun. As always, PureWow’s recommendations are based on first-hand experiences from editors who work tirelessly to find, test and share the content women care about most.

“Our goal with Books & Authors is to provide readers with exciting ideas they can use and share with book clubs, friends and family,” said Jillian Quint, managing editor of PureWow. “We know reading can often be a treasured escape for many women so we’re doing the work to find the best, most compelling books our subscribers might not know about otherwise.”

For more information or to sign up for PureWow Books & Authors and other PureWow editions, visit www.PureWow.com.

About PureWow
PureWow is the premier women's lifestyle digital publication. PureWow delivers first-hand, informed advice for savvy Gen X women who are eager to stay in the know, whether they are career women, moms, married or single. PureWow's content covers a wide range of categories that women are passionate about, including the best in culture, fashion, travel, tech and more. Subscriptions to PureWow are free and require only an email address. For more information, to sign up or to read past articles, visit www.PureWow.com.

PureWow is backed by The Pilot Group, which has developed several successful daily email publications, including DailyCandy and Thrillist, and by the women of wowOwow.com, including Whoopi Goldberg, Joni Evans, Candice Bergen, and Liz Smith. PureWow’s marquee advertisers Bloomingdales, Unilever, PepsiCo., Cadillac, Cartier, CBS, Chase, Procter & Gamble, Smuckers, Toyota and Visa.

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