Press Release

PUREWOW LAUNCHES DALLAS EDITION FOR STYLISH SOUTHERN WOMEN
Daily Email Features Curated Recommendations, Tips & Services Found Across Texas

 

DALLAS, TEXAS – August 28, 2012 – PureWow, the premier digital women's lifestyle publication, announced the launch of its Dallas edition as it continues to deliver daily, customized recommendations to influential women across the United States.

PureWow Dallas mirrors the company’s successful New York, Los Angeles and Chicago editions and spotlights unique local finds geared toward the Generation X female. PureWow Dallas provides one free emailed recommendation every day for women looking for great ideas across the Texas region, from local fashion bargains to special museum exhibits.

“Our editors are constantly on the hunt for local discoveries that make readers’ lives easier and more enjoyable,” said PureWow CEO Ryan Harwood. “PureWow Dallas is for women who want to stay in the know, but don’t want to be bombarded with extra noise. We deliver one exciting recommendation a day that won’t be found anywhere else.”

PureWow Dallas highlights useful services and custom finds that showcase the best of the city’s restaurants, beauty/fashion stores, events, activities and more.  Like its sister editions, PureWow Dallas features six editorial categories, including: Food + Travel, Fashion + Beauty, Health + Heart, Arts + Culture, Tech + Tools and Home + Garden. PureWow’s recommendations are based on first-hand experiences from editors who work tirelessly to find, test and share the experiences women care about most.

"Busy women appreciate actionable, no-nonsense advice that they can use in their daily lives and when those recommendations are geared toward their hometown, it's even more of a grand slam,” said Jillian Quint, managing editor of PureWow.

For more information or to sign up for PureWow Dallas and other PureWow editions, visit http://PureWow.com.

About PureWow
PureWow is the premier daily lifestyle email for stylish women of substance. PureWow delivers first-hand, informed advice in a knowledgeable, relatable editorial voice, and is written for savvy Gen X women who are eager to stay in the know, whether they are career women, moms, married or single. PureWow's daily emails cover a wide range of categories that women are passionate about, including the best in culture, fashion, travel, tech and more. Subscriptions to PureWow are free and require only an email address. For more information, to sign up or to read past articles, visit http://PureWow.com.

PureWow is backed by The Pilot Group, which has developed several successful daily email publications, including DailyCandy and Thrillist, and by the women of wowOwow.com, including Whoopi Goldberg, Joni Evans, Candice Bergen, and Liz Smith. PureWow’s marquee advertisers include Bulgari, Cadillac, Cartier, CBS, Chase, Procter & Gamble, Smuckers, Toyota and Visa.

 

 

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