press mentions

  • Keep.com August 4, 2014

    PureWow editor Mary Kate McGrath steps in as a guest stylist for Keep.com and curates a collection for a chic weekend getaway.

  • Good Day New York July 18, 2014

    Fox's Good Day New York taps PureWow contributor Jessica Romm for tips on how to style white jeans for summer.

  • Fortune July 15, 2014

    PureWow is featured as a contestant in Fortune's Startup Idol competition at the Brainstorm Tech conference.

  • The Huffington Post June 27, 2014

    PureWow CEO Ryan Harwood shares lessons learned from his experience as an entrepreneur.

  • Digiday June 19, 2014

    CEO Ryan Harwood discusses PureWow's innovative use of Pinterest in advertising campaigns with Digiday.

  • New York Live June 13, 2014

    PureWow contributor Jessica Romm shows off summer-ready rain gear for NBC's New York Live.

  • CNN.com June 12, 2014

    PureWow editor Jillian Quint shares tips for maintaining a minimalist closet.

  • Adweek May 13, 2014

    Adweek highlights PureWow's growth in native advertising in a story about the women's lifestyle digital landscape.

  • New York Live April 25, 2014

    PureWow editor Mary Kate McGrath demonstrates how to wear chic bomber jackets on NBC's New York Live.

  • Ad Age April 11, 2014

    Advertising Age features PureWow's strategy for creating native content for brands.

  • domino March 17, 2014

    From Marvy Uchida pens to blush peonies, domino magazine gets the scoop on PureWow editor Mary Kate McGrath's favorite things.

  • Well Rounded NY February 24, 2014

    PureWow editor Mary Kate McGrath chats about her pregnancy style with Well Rounded NY.

  • The New Potato February 21, 2014

    The New Potato takes a look at what editor Mary Kate McGrath snacks on at PureWow HQ.

  • Forbes January 22, 2014

    Forbes names PureWow to its list of America's Most Promising Companies 2014.

  • Cuyana January 15, 2014

    PureWow editor Angela Cuneo provides tips on how to achieve a "Lean Closet" for Cuyana.

  • Elizabeth Street January 13, 2014

    PureWow editor Mary Kate McGrath chats personal style with ElizabethStreet.com.

  • Brokelyn December 30, 2013

    PureWow editor Mary Kate McGrath offers Brooklynites a few tips for catering cost-effective New Year's Eve parties.

  • TODAY Show December 30, 2013

    TODAY Show hosts Kathie Lee & Hoda discuss what they're looking forward to in the New Year from PureWow's 2014 Pump Up Guide (video at 2:35).

  • Mashable December 29, 2013

    PureWow CEO Ryan Harwood offers tips on hiring for small businesses.

  • Mashable November 27, 2013

    PureWow's Alexis Anderson breaks down digital marketing metrics to watch for Mashable.

  • ClickZ November 21, 2013

    ClickZ featured PureWow in an article about best practices in native advertising.

  • The Wall Street Journal October 4, 2013

    The Wall Street Journal recaps the launch of PureWow's Money edition.

  • The Style Line September 6, 2013

    The Style Line interviews PureWow managing editor Jillian Quint about her career and PureWow's mission to "Elevate the Everyday."

  • Forbes August 20, 2013

    PureWow is listed as one of The 100 Best Websites for Women by Forbes.

  • New York Live August 15, 2013

    PureWow's Mary Kate McGrath demonstrates how to wear graphic tees anywhere - from the office to a night on the town.

  • Inc.com July 18, 2013

    Inc.com profiles PureWow CEO Ryan Harwood. 

  • The Daily Muse July 2, 2013

    PureWow employees offer tips on brainstorming when working remotely.

  • The Daily Muse June 24, 2013

    The Muse rounds up some of PureWow's favorite "life hacks."

  • iMedia Connection June 10, 2013

    CEO Ryan Harwood discusses PureWow's native advertising campaigns with partners like Hyatt.

  • Shoptiques June 3, 2013

    PureWow editor Mary Kate McGrath shares her top five summer trends.

  • ClickZ May 9, 2013

    ClickZ highlighted PureWow's partnership with Buick in a story about ad campaigns that involve social media components.

  • The New York Observer May 7, 2013

    PureWow editor Mary Kate McGrath recommends new ways to brighten up your home for summer.

  • CBS The Couch April 2, 2013

    PureWow editor Mary Kate McGrath walks through the best new hats for spring.

  • Taking Stock with Pimm Fox March 22, 2013

    PureWow CEO Ryan Harwood & Editor-in-Chief Mary Kate McGrath discuss PureWow’s mission, successes and challenges.

  • The Daily Muse March 22, 2013

    PureWow’s director of marketing taps 12 successful ladies for their best tips on maintaining work-life balance.

  • New York Live March 20, 2013

    PureWow shows off new ways to wear leather through spring and summer.

  • The Makegood March 1, 2013

    PureWow CEO Ryan Harwood argues the importance of creative content strategies for publishers.

  • AllThingsD January 14, 2013

    AllThingsD highlights the hire of Mary Kate McGrath as PureWow's first Editor-in-Chief.

  • Racked December 28, 2012

    PureWow Chicago editor Amalie Drury shares her thoughts on what's to come in the fashion world in 2013.

  • Racked December 20, 2012

    Racked quotes PureWow Chicago editor Amalie Drury on 2012's best fashion trends.

  • Crain's New York December 19, 2012

    CEO Ryan Harwood discusses how reader events help us connect with our audience in a story about digital brands using offline strategies.

  • MediaBistro's GalleyCat November 1, 2012

    MediaBistro's GalleyCat blog highlights the launch of PureWow's Books & Authors edition.

  • The Huffington Post October 19, 2012

    Liz Smith highlights the launch of PureWow's Books & Authors edition in her weekly column.

  • PandoDaily October 18, 2012

    PandoDaily profiles PureWow and takes a look at which topics our readers love most.

  • The Makegood August 6, 2012

    The Makegood, a site devoted to the business of media advertising, talks about PureWow's growing presence in New York's media industry.

  • MediaPost July 23, 2012

    MediaPost blog OnlineSpin cites PureWow as part of the next generation of promising New York media companies.

  • AdAge Digital June 20, 2012

    AdAge discusses how PureWow used Pinterest as a break-through sales tool in the recent Panasonic campaign.

  • The Huffington Post June 9, 2012

    Managing editor Jillian Quint provides tips for finding unique wedding decor.

  • ABC News March 5, 2012

    PureWow Contributor Amy Palmer shares fashionable options for carrying smartphones and tablets.

  • DIGIDAY March 2, 2012

    Digiday, website for digital media professionals, discusses PureWow's powerful demographic and growing presence in the digital publishing field.

  • ABC News February 7, 2012

    PureWow Contributor Amy Palmer shares tips on how to dress like a celebrity for less.

  • NBC New York Live December 21, 2011

    PureWow Contributor Amy Palmer dishes on the newest trend this season -- green fashion and accessories.

  • ABC News December 14, 2011

    PureWow Contributor Amy Palmer gives ABC News gift ideas for TV and movie lovers.

  • ABC News December 13, 2011

    PureWow Contributor Amy Palmer gives ABC News gift ideas from celebrity product lines.

  • New York Post November 18, 2011

    PureWow celebrates its one-year Anniversary in style. Guests included Arianna Huffington, Renee Zellweger, Whoopi Goldberg, and many others.

  • WNBC Today in New York July 30, 2011

    PureWow Contributor Amy Palmer gives WNBC New York tips on Summer Hair and Skin Care!

  • ClickZ July 21, 2011

    ClickZ shares their view with the digital marketing community on the value of reaching PureWow's targeted audience of influential women throughout the US.

  • Good Day New York March 10, 2011

    PureWow Editor Maura Kutner gives Good Day New York the scoop on PureWow and the launch of our NY Edition!

  • LXTV February 4, 2011

    Lifestyle Expert Sally Horchow shares PureWow's picks for the perfect Valentine's Day gifts on New York's LXTV!

  • Better TV February 4, 2011

    PureWow Lifestyle Expert Sally Horchow talks New Year accessory trends--from animal print to boyfriend-style loafers--with the ladies at Better TV.

  • Business Insider January 7, 2011

    Keep an eye on us...Business Insider pegged PureWow as one of the 25 New York start-ups you need to know about!

  • CBS / The Talk November 23, 2010

    PureWow Lifestyle Expert Sally Horchow joined the lovely ladies of CBS's The Talk to dole out some Black Friday shopping survival tips.

  • Haute Living October 4, 2010

    Haute Living covered our launch event in detail, complete with photos capturing the highlights of the evening!

  • US Weekly October 18, 2010

    Us Weekly also made note of VIP Whoopi Goldberg chatting it up with the P.S. 32 kids at the PureWow launch event.

  • The Huffington Post October 4, 2010

    HuffPo was completely "Wowed" by our launch party, and even more impressed with our savvy and sophisticated emails.

  • Star Magazine September 29, 2010

    Star Mag spotted Whoopi Goldberg with the P.S. 32 Choir at PureWow's Times Square launch party in September.

  • The Wall Street Journal September 28, 2010

    Even WSJ was excited about our launch! Read on for more on the event, and the inspiration behind PureWow.

  • NY Post June 15, 2010

    From music television to fabulous women, Bob Pittman knows his stuff. The New York Post announces the launch of PureWow!

Recent Press Releases