Fashion

Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors' Picks

best coats at canada goose coat collage

/ Stephanie Meraz

These Are the 10 Best Canada Goose Jackets & Coats That Are Functional, Warm and Can Last a Lifetime

most comfortable boots 2025 CAT

Abby Hepworth for PureWow

/ Abby Hepworth

10 of the Most Comfortable Boots That Won’t Leave You with Blisters After Just One Wear

CAT

Paula Boudes for PureWow

/ Sydney Meister

I Just Found 8 Bedding Pieces That Look Straight from a Nancy Meyers Movie

best cashmere sweaters best cashmere sweaters collage of cardigansz and crew neck cashmere sweaters cat

Abby Hepworth for PureWow

The 13 Best Cashmere Sweaters to Buy in 2026, According to Experts and Editors

/ Olivia Dubyak

The 12 Best Warm Winter Boots to Keep You Toasty in Extreme Cold, Vetted by Editors and Reviewers

/ Abby Hepworth

Quince vs. Naadam: We Review Which Under $100 Cashmere Sweater Is Best

/ Abby Hepworth

These Shoes are My Secret to Easy & Comfortable Air Travel

TRENDS TO WATCH

The latest looks we're surfacing from street style here and abroad

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Most Popular

1.

fashion/ PureWow Editors

20 Amazon Sweaters That Have No Right Looking This Cozy (or Chic)

2.

fashion/ Stephanie Maida

2000s Athleisure Is Trending—Here’s What to Shop, According to a Juicy-Wearing Millennial

3.

fashion/ Stephanie Maida

Eloise Bridgerton Is the Blueprint Behind One of 2026’s Biggest Fashion Trends

4.

fashion/ Deena Campbell

The 2026 Style Report

5.

fashion/ Stephanie Meraz

I Thought These 24 Amazon Fashion Finds Were Designer Pieces at First Glance—and They’re All $200 & Under

Editors and Experts

Deena
Campbell

Fashion and Beauty Director-at-Large

Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.

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Abby
Hepworth

Editor

Abby Hepworth is PureWow’s Fashion Editor, covering clothing and accessory trends, advice on how to style your favorite pieces and all things running.

stephanie maida

Stephanie
Maida

Senior Commerce Editor

Stephanie Maida is PureWow's senior commerce editor, with over a decade of experience in lifestyle editorial. She oversees sales and deals coverage, new launches and all things fashion, beauty and home. If you can shop it, she's going to write about it.

natalie bio photo e1692204716113

Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.

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Courtney
Mason

Editorial Assistant

When Courtney's not tackling admin tasks for the editorial team, she's reporting on the latest fashion trends, buzziest beauty products and the best plus-size fashions on the market. She writes across several verticals including fashion, beauty, news and entertainment.

STYLE 3

Original photos by editors

fashion / Dana Dickey

The 5 Most Comfortable Pants to Wear Now, According to PureWow Editors

With original photos and wear-tested fit tips

The Latest

/ Stephanie Maida

'Virgin River' Fashion Alert: Mel's Suede Jacket Is Still in Stock (and It's So Perfect for Spring)

Serena Williams Drops Flirty Bathing Suit Picture on Instagram and It's the Epitome of Transitional Dressing

/ Stephanie Meraz

26 Spring Wedding Guest Dresses That Will Have You Celebrating in Style, Starting at $45

I Tested the New Fabletics Denim Line to See if the Styles Are as Comfortable as Leggings

/ Stephanie Maida

Eccentric Aunt Spring Is 2026’s Answer to the Coastal Grandma Aesthetic

/ Stephanie Meraz

Quince’s Spring Collection Has Everything on My Wish List (& I’m Betting Yours Too)

/ Stephanie Maida

PSA: The Madewell Insiders Sale Is Your Rare Chance to Save Sitewide

Alysa Liu Makes Her Paris Fashion Week Debut & It's A Stylish One

I’m 5’2”— These Petite-Friendly Pieces from Frank & Eileen Are About to Take Over My Wardrobe

Margot Robbie Dazzles in a Sheer Tank During Paris Fashion Week

Wait, Birkenstock Makes Mary Janes? I, a Flat Aficionado, Had to Try Them

/ Deena Campbell

Is the Internet’s Wrong Coat Theory the Secret to Always Looking Cool?

Move Over, Frame Bags—Barrel Bags Are Spring’s New It Bag

/ Natalie LaBarbera

Sweatpants Jeans Are the Comfiest Trend RN—Here Are 6 of the Best to Shop

/ Danielle Long

I'm Obsessed with Mindy Kaling’s Daring Backless Sheer Lace Dress

/ Stephanie Maida

I've Always Been Fickle About Flip-Flops—Then I Met These TKEES Platforms

/ Stephanie Maida

I Browsed Levi's Spring Styles and Fell in Love with More Than Just Jeans (and You Will, Too)

I’m 5’2”—These Are the Spring Trends That Actually Work for Petites

All the NYC Girls Are Wearing Intimissimi’s Cashmere Ultralight Top

/ Stephanie Maida

Kate Hudson and Gabrielle Union Love This $790 Ulla Johnson Bag—But You Can Get the Look from $50

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