About Us

PureWow is a digital publication dedicated to finding ways to make your life more interesting, beautiful and manageable. Our motto, "Elevate the Everyday," drives us to deliver irresistible discoveries to our readers every single day.

We cover the breadth of women's lifestyle: fashion, beauty, home, arts and culture, money, tech, food and travel. Best of all, we do the work for you. We know you're overcommitted and would rather let someone else do the digging. Lucky for you, it's our calling.

PureWow.com is your place for gorgeous fashion guides, entertaining slideshows and an original How to Wow video series that brings our best ideas to life.

Think of PureWow as a savvy friend who knows the next book you should read, the must-have jeans that fit and flatter, and the purse that holds your keys and charges your phone. (Trust us, it's a lifesaver.)

PureWow, endless ideas.

Your Personal PureWow

In addition to our National articles, we offer local and interest-specific editions so readers can personalize their PureWow experience.

What’s better than hearing about a new interiors line? Finding out that a new home store that stocks the softest throw pillows is around the corner from where you live. Our local PureWow editions--in New York City, Los Angeles, Chicago, San Francisco and Dallas (with more areas launching soon)-- bring you the best under-the-radar discoveries right in your hometown.

Love to cook--or, like us, love to look at mouthwatering photos of chocolate pudding? PureWow's Recipes edition is packed with tempting options, from easy weeknight meals to stellar dishes that beg to star in your next Saturday dinner party.

Once you find a recipe you love (hello, Chocolate Cupcakes for Four), you can save it by using the Recipe Box tool. Simply create an account, then click the blue "Recipe Box" button that's at the top of each recipe. All your favorites will be stored in one place so you don't have to rely on memory alone.

Is your ideal afternoon spent curled up with a great read? Our weekly Books edition has become the hit list for the bibliophile.

And in the summer, we open our Hamptons pop-up edition for intel on the best beaches, brunches and even body-sculpting classes in the East.

To get your daily dose of PureWow, click here to sign up.

And let’s be friends. Follow us on Pinterest, Facebook and Instagram and Twitter.