Chobani yogurt sets up shop in Soho
Move over, fro-yo: The latest cultured snack craze, Greek yogurt, has some new freestanding digs in New York (furthering its quest for trendy food domination).
Chobani--a favorite grocery store brand known for its tart taste and creamy but not too thick consistency--recently opened its own walk-in bar in Soho. Of course, it also comes complete with an extensive range of toppings we’ve all come to expect with our spooned treats.
But this is definitely the grown-up’s take on the movement, using fresh plain yogurt from local dairy farms (trucked in daily) and sophisticated topping combinations like fig and walnut, pistachio and dark chocolate, and blueberry and chia seeds ($3.75 each for a small; $4.75 for a large). We’re minimalists, though, and are repeat offenders of the simple olive oil, cracked black pepper, sea salt and pita chips ($3.50).
Up for experimenting at home? Snag a plain or flavored to-go carton (just like at the deli, in either 6 ounce or 32 ounce sizes) along with fresh seasonal fruit (currently it’s strawberries) and specialty Mediterranean ingredients (like Greek olive oil and Turkish hazelnuts), all also available in the modern yet homey shop. And leave the gummy bears and Cap’n Crunch to the other guys.
150 Prince St. (at West Broadway); 646-998-3800 or chobanisoho.com