When designer Juliana Cho outgrew her tiny West Village shop, Annelore, she turned to the one man she could trust to help design her new space: her husband.
Cho and hubby Craig Koketsu (the chef and partner of Quality Meats, Park Avenue and Hurricane Club, who lent a hand in the decorating process) recently opened the doors of their second store, in Tribeca. A built-in atelier, polished wooden floors and dressing-room doors reclaimed from an old Andy Warhol studio make a sleek downtown setting for her upscale clothes.
Cho, who previously worked for Catherine Malandrino, began designing her own line ten years ago and has become a favorite of local celebs like Keri Russell, who appreciate her minimalist approach. Only 30 pieces are made each season, and her latest collection leaves us wanting more.
The store is stocked with Cho's perfect-for-work silk blouses ($350), peplum skirts and printed dresses ($568). While each piece is lovelier than the next, we can't get over the ingenuity behind her impeccably tailored, reversible trench coats ($750).
Equally beautiful are the personal touches Cho and Koketsu have incorporated into the new space: Locally sourced estate jewelry, painted hair clips and Venetian change purses ($80) are scattered throughout the beautifully decorated boutique.
Talk about a power couple.
Annelore, 18 Jay St. (at Greenwich St.); 212-775-0077 or annelorenyc.com
