When a clothing brand decides to sell exclusively online, we demand two important things: amazing fit and stellar customer service.
The new women’s line AYR has both down pat.
Started by the same folks behind Bonobos (the men’s line built around khakis that solve saggy-butt syndrom), AYR--short for All Year Round--is the women’s version that's focused on flattering, ready-to-wear essentials. Think classic button-downs, sweaters and ultra-chic oversized blazers.
But unlike Bonobos and khakis, AYR’s bread and butter is denim.
Comfortable, streamlined and butt-friendly (seriously, these suckers lift and tuck), AYR jeans come in three classic styles: the cropped Ciggy ($150), the Skinny ($175) and the Skinny Flare ($195). The comfy fabric holds a hint of stretch, so it forms to your body but is still structured enough to wear five days in a row without losing its shape. The jeans also come in three different lengths--a saving grace since hemming denim ranks among life’s most annoying tasks.
Shipping and returns are both free, as is the hassle of trying anything on in a fitting room. Besides, your bathroom mirror makes your legs look longer anyway.