IN THE CARDS
An e-card company takes to print
When your brand’s name explicitly states what your product doesn’t do, you might feel a little backed into a corner (we’re looking at you, I Can’t Believe It’s Not Butter).
Not so, say James and Alexa Hirschfeld, the brother-and-sister duo whose successful e-card service, Paperless Post, has just launched a line of paper invitations.
Known for its gorgeous, eco- and wallet-friendly digital invitations (you’ve probably sent or received several in your day), Paperless will now bring the same sleek, customizable aesthetics to the concept of printed materials.
Get started by browsing the selection of holiday, wedding, birthday and general entertaining cards. Once you’ve settled on a template, you’ll be able to customize it with your event’s specifics and add style elements (say, your iconic monogram). Next, you can choose to send the invites to your guests via mail, e-mail or a combination thereof.
The physical cards start at $1.50 per piece, including a custom envelope (though not shipping), and come on 5-inch-by-7-inch or 5.25-inch-square 120-pound card stock.
But what of the designs? Well, we’re loving holiday themes like the Thanksgiving Place Setting and How to Build a Fire greetings, birthday invitation designs like the Josephine Baker and Everyone Loves Sweets, and general invitations like the Buck and Wine.
As for addressing them: That’s on you.