Boutique home goods hit the megastore
Target’s popular collaborations with designers like Jason Wu and Missoni have taught us two things: 1) The discount retailer does a great job of bringing high design to the masses, and 2) If you want the goods, shop fast, since they sell out in about a nanosecond.
Luckily, Target’s newest crossover--with two beloved home boutiques--is proving to be slightly more under the radar.
Launched quietly over Fashion Week, the Curiosity Shoppe and Patch NYC pop-ups are available in stores and online through October 20, and both bring an urban sophistication to Target’s notoriously youthful home-goods section.
The perhaps counterintuitively Boston-based Patch NYC is known for hip interior design with a vintage twist. The Target collection follows suit, featuring gorgeous woodsy-hip accent pieces like a woodpecker candleholder ($15), deer cookie jar ($30) and animal-print tumblers ($20). We’re loving the owl throw pillow ($25), which calls to mind Patch’s far-pricier original.
The Curiosity Shoppe, meanwhile, has long been popular among design-minded San Franciscans for its crafty, Pacific Northwest aesthetic. The Target collab takes this look to a lower price point, offering up quirky tea towels ($10), teepee-chic salad servers ($15) and patriotic cutting boards ($25).
As if you needed another excuse to visit your favorite megastore.