Explore under-the-radar boutiques online
Several years ago, Olga Vidisheva found her dream shoes at a hidden boutique in Paris. When she returned to the U.S., all her friends wanted to know where she got them and were devastated to learn that the store was half a world away and, naturally, didn’t have a website.
This spurred the recent Harvard Business School graduate’s idea for Shoptiques, a new online destination for shopping one-of-a-kind boutiques.
Shoptiques works with small, high-fashion boutiques to photograph and sell their wares online, allowing costumers to virtually explore and purchase styles in distant cities. Browse a vintage shop in Miami, for instance, or a swimwear purveyor in Brooklyn.
Vidisheva works hard to keep quality high, rejecting 80 percent of the stores that apply for partnerships, and this discerning curation really shows. Cases in point: this silk color-block dress ($158) from Mint Julep in Manhattan and this tribal tunic ($48) from Number A in Los Angeles.
Shoptiques currently has offerings in a number of major U.S. cities including Chicago, New York, Austin and L.A., with plans to keep expanding nationally and branch out to Paris (where it all began) this fall.
Shopping the Marais from our living room? Extraordinaire.