Jason Wu's fancy frocks go mainstream for Target
Jason Wu's much-buzzed-about collection for Target debuted yesterday, and since the store's website hasn't crashed yet, we advise scooping up everything you can. With smart details and flattering nods to the 1960s, it's the mass retailer's most polished collaboration yet.
The 29-year-old designer--best known for dressing the First Lady for the presidential Inaugural Ball and her monumental Vogue cover--crafts modest clothes that are an antidote to the shrink-wrapped, slinky dresses donned by most starlets his age.
His 53-piece collection for Target has a grown-up American-girl-in-Paris aesthetic with pleated dresses, peplum tops and woven saddlebags. Our top picks are the waist-defining navy trench coat ($60), this flowing party frock with a wraparound leather belt ($60) and a cream-colored silk blouse with a pretty velvet bow ($35).
We love the thoughtful way punchy solids and stripes mix with delicate florals and lace, plus the mischievous black-cat pattern on some of the scarves and totes. There's not a nautical-tinged dress or Peter Pan collar over $60, and while duds are limited, we hear Target has ordered extra pieces to avoid last season's Missoni mania.
Available online and at Target boutiques nationwide.