PureWow
beauty
beauty
by Jenny Jin
I Got Cherry Blossom Pink Highlights from Hailey Bieber's Colorist (& I Have Extremely Dark Hair)
by Chelsea Candelario
I Got French Curl Braids aka the Protective Style That’s Going to Take Over This Summer
by Destinee Scott
Way Day 2024 Isn't the *Only* Sale to Shop This Weekend: Here Are 49 Other Ways to Save at Our Place, Litter-Robot and More
by Chelsea Candelario
I’m a Beauty Editor and Here Are 4 Trends I Just Can’t Get on Board with in 2024
by Jenny Jin
Calling All Mani Minimalists: "Baby Boomer" Nails Are Trending Again
by Abby Hepworth
64 College Graduation Gift Ideas for the Class of 2024
Sponsored
Festival Season Is Here, and These Influencers Are Sharing Their Desert Skincare Routines
Sponsored
Sometimes Events Call for More Than Mascara: Enter Our Fave Vegan False Eyelashes
by Jenny Jin
I'm a Beauty Editor & This Is the Only Sunscreen I've Repurchased Repeatedly
by Destinee Scott
Guys, You Can Secure Chanel Mother's Day Gifts Starting at $48—But She'll Swoon Over This 3-Piece Set
by PureWow Editors
The 2024 PureWow Readers' Favorite Awards
Sponsored
Hold Up—Bio-Oil Has Won Over 400 Skincare Awards? We’re Intrigued and You Should Be, Too
by Greta Heggeness
I Tried Doing Reese Witherspoon’s Glowy Red Carpet Makeup in 5 Minutes
by Candace Davison
I’ve Got the Pallor of a Victorian Ghost, But Isle of Paradise’s Sunny Serum Gives Me a Bronzy Glow